Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
This week, Michael discusses the current state of marketing budgets and shares why doing your SEO with AI isn’t a competitive advantage. Tune in for advice on how to budget for SEO as a growth channel and what to tell your CFO.
Your GA4 reports probably show almost no traffic from AI search platforms, but that doesn't mean it isn't there. Google's native AI Assistant channel catches part of it, but building a custom segment will help you build a more complete...
Schema tells AI systems who you are. It doesn't tell them what you're known for, and that's the gap where most AEO strategies stall. Building genuine entity authority means working across three distinct layers: structured data, topical content depth, and...
Want your website to be a go-to source for your audience? Struggling to get your pages to rank higher in search results or get cited in AI overviews? Building topical authority could be the answer. Below, I share how to...
Your website is visible in search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights...
Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...
Say good-bye to the blank page and top writer's block in its tracks with a well-researched blog outline! Here's what you need to know to help you create quality blog outlines time and time again.
Topical authority is built on entity relationships. The concepts that define a topic and the strength of the connections between them determine how search systems classify your site, not the number of pages you publish.
Targeted topic clusters are a simple yet tactful content strategy that can help boost your visibility on search engines. When you develop an industry-relevant topic cluster model, you display your expertise to users and search engines, increase your ranking potential,...
A technical SEO site audit is one of the most reliable ways to find out why your site isn't performing the way it should. Find out how running one from start to finish can uncover issues that you’ll need to...
Choosing the right technical SEO agency is only half the equation; how you work with them determines how the work gets done and how quickly you can start seeing results. This guide breaks down how to align your teams before...
Technical SEO problems are invisible until rankings drop and your content stops performing. If you’re working with an agency that doesn’t know how to adapt to changes, you might be in trouble. This guide breaks down what separates a strong...
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...
Monitoring the effectiveness of your SEO activities helps you iterate a successful strategy. But how do you know what to measure? Here are 14 important SEO KPIs you should keep an eye on. Pinpoint the ones that matter the most...
Comparing Google Analytics vs. Google Search Console? Learn which tool can help you better understand your website visitors and provide more insight into your digital marketing.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
A B2B SEO marketing strategy can position your business as the solution to searchers' problems. Learn how it differs from B2C SEO and how your organization can create a strategy to grow organic search visibility.
By
Jason White
Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.
By
Jason White
When it comes to first impressions, your URLs matter more than you might think. A long, complicated web address can feel clunky and forgettable, but a clean, custom vanity URL? That’s a game-changer.
By
Tania Brown
Having a list of predetermined questions can support your due diligence when deciding between SEO companies. Use these to compare approaches and identify which SEO company will work with you to achieve your goals.
By
Sabrina Armstrong
Want to reach searchers when they're ready to buy? Create content around high-intent keywords so you can increase your chances of ranking for those critical queries.
By
Jason White
ChatGPT, Claude, Gemini, Perplexity, and Google's AI surfaces all arrived at practically the same time, so most marketers built one AI search strategy to cover them all. This week, Michael makes the case that these platforms have grown too different for a single playbook and walks through how to decide which ones deserve a dedicated strategy.
By
Michael Transon
ChatGPT, Perplexity, Google AI Overviews, and Claude retrieve and cite sources in completely different ways, so a single AI visibility score can't tell you anything useful. This is the platform-by-platform framework for measuring what's actually happening on each one.
By
Alyssa Bailey
Your AI visibility tools are showing you two metrics that many teams treat as the same signal: how often your brand gets mentioned in AI answers and how often it gets cited. Understanding what each means is the first step toward gauging your brand presence in LLMs and crafting a strategy tailored to your brand’s goals.
By
Alona Bergner
Say good-bye to the blank page and top writer's block in its tracks with a well-researched blog outline! Here's what you need to know to help you create quality blog outlines time and time again.
By
Tania Brown
Marketing budgets have dropped to less than 8% of company revenue, roughly 18% below where they sat four years ago, and the AI line item inside those smaller budgets keeps climbing. Put those two numbers next to each other and one move looks obvious: hand the search work to AI, stop paying for the people, and bank the difference.
By
Michael Transon
