Jill Maldonado

The first step to better search engine optimization is to set goals that map directly to your business objectives. Read on to learn how to create SMART goals, which metrics to watch, how often to check them, and see SEO goal examples.

You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.

If you think you need to choose between creating high-quality content and search-optimized content — think again. When you fuel your content marketing strategy with SEO, you extend the reach of everything you publish. Here’s how to integrate an SEO strategy with your content marketing plan — for an outsized impact on your business goals.

In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the question of “why” they’re searching for it. But what is search intent and how can you optimize for it?

Being the number one result on the first page of a Google search result is the holy grail of SEO. Why? Because organic search is still one of the most valuable sources of traffic, yielding the highest levels of engagement and conversion rates. And, unlike with pay-per-click (PPC) marketing, you don’t have to pay for every lead.

Whether you’re already blogging on Medium or you’re considering it as a way to repurpose content, you may be wondering how using this digital publishing model might impact your organic search rankings. Read on for the pros and cons of leveraging this platform in your distribution plan.

Increase conversion rates on your website to maximize the value of every visitor who lands there. Keep reading to learn how to build your conversion strategy plus take away 15 actionable tips to convert more customers.

The only thing that matters as much as how many people you attract to your website is how many people stay. That’s why you’ll want to learn how to measure visitor engagement and take action to get prospects to stick around until they convert.

Once you’ve laid the first brick on the superhighway that will bring legions of readers to your digital doorstep, it’s time to look at the quality of those bricks and make sure they can support all those feet.