Jason White

Ready to uncover the technical issues holding your site back? Here’s how to run an enterprise SEO audit and create a prioritized plan that addresses technical, content, and link equity issues.

Reaching your target audience with a large-scale SEO strategy is no easy feat. Here’s what you need to know about managing SEO efforts for enterprise websites.

Index bloat can waste valuable (and limited) crawl budget on content that might not matter to you. Learn how to prevent and fix index bloat to focus your crawl budget on your most important pages.

If you’ve inspected Google’s search engine results pages lately, you’ve probably noticed they look more crowded. New SERP features continue to take up extra real estate, reducing the number of organic links on page one. Here’s what you need to know about securing one of those highly visible spots.

Redirect chains may not seem like a big deal since they happen in the background, taking users from one page to another and yet another until they get to their final destination. However, they can impact your crawl budget, slow your loading times, and diminish your UX. Learn how to fix them below.

SEO Audit tools can help you gain insight into your website’s technical performance and search visibility so you can prioritize improvements and optimizations. Below, I share some of the most popular site audit tools and their pros and cons. Learn which tools offer free trials, check the most parameters, are entirely cloud-based, and more!

Ecommerce category pages make online shopping easier — and they also represent an important ranking opportunity. Maximize organic search traffic to your category pages with these SEO tips.

Your website is visible in search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

Think that if you target the same keyword on multiple pages, you'll increase your chances of ranking? Have multiple pages targeting similar keywords with the same search intent? Learn how keyword cannibalization can make it harder to rank well and what you can do to fix it.

Ready to supercharge your local SEO efforts and drive more traffic to your website? Use our 2026 local SEO checklist to shape your strategy and improve your Google Business Profile optimization, local content creation, link building efforts, and location page rankings.

No matter the size of your website, a thoughtful structure creates an intuitive and seamless user experience that both visitors and search engines will love. Keep reading for website architecture best practices and tips for creating a website architecture plan.

Google uses Business Profiles as part of its local ranking factors — and potential customers use them to get information about your business and assess your trustworthiness. If you don’t have a profile, or if it’s not optimized, you’re missing out on a great opportunity to build connections with more customers and boost your local rankings.