Jason White

If you’re trying to improve your local SEO, you’ve probably been told you need more local citations. Not sure what they are, why they matter, or how to get them? Get your questions answered below!

Comparing Google Analytics vs. Google Search Console? Learn which tool can help you better understand your website visitors and provide more insight into your digital marketing.

Just like building a case in court, creating a strong online presence requires strategic planning, attention to detail, and persuasive arguments. By following the guidelines outlined below, you can ensure your legal website is a powerful advocate for your firm, persuading potential clients to choose you over the competition.

A good technical SEO strategy makes your website easier to crawl and index, all while improving the user experience. Read on to learn about the technical SEO basics that can have a huge impact on your rankings.

Ecommerce category pages make online shopping easier — and they also represent an important ranking opportunity. Maximize organic search traffic to your category pages with these SEO tips.

Your search strategy plays an enormous role in getting a leg up on the competition. Improve your visibility in search results by focusing on your online store’s most important product pages. Here’s how.

By now, you probably know that link building is one of the (many) critical factors to improving your visibility in search results. But did you know the clickable text pointing to your linked page matters just as much as the link itself? Link anchor text is a key factor in determining page rank. Welcome to my complete guide to anchor text SEO.

Requesting reviews can seem awkward, but positive feedback is critical for encouraging potential customers to choose your business. Follow our tips when asking for a Google review, and boost your online reputation today!

Tempted by those pay-for-performance SEO companies promising results? You know the saying: if it seems too good to be true, it probably is. If you’re speaking to an SEO agency and they tell you they guarantee positive results or that you’ll only pay for results — read this before you commit to anything.

Sustainably scaling SEO isn’t as simple as publishing hundreds of templated pages. With quality at the forefront of search quality raters’ checklists, large-scale websites need to weigh programmatic SEO against strategic SEO. Here’s what that looks like.

A B2B SEO marketing strategy can position your business as the solution to searchers' problems. Learn how it differs from B2C SEO and how your organization can create a strategy to grow organic search visibility.

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.