Director of Search Jason White is an SEO leader with two decades of experience building and scaling organic growth programs across both agency and in-house environments. He helms Victorious' SEO and Content Strategy teams and supports client growth through integrated SEO and AEO strategies centered on entities.
Dofollow, nofollow, sponsored, UGC…not all backlinks are created equal. Get the low down on what it all means and which links will help your SEO and boost your organic search rankings.
By
Jason White
Product schema turns your product pages into eligible rich snippets showing price, availability, and ratings straight in search results. This guide walks through JSON-LD implementation step by step, including shipping and return-policy schema, a required-versus-recommended property table, and three ready-to-use code examples for different product types.
By
Jason White
You’ve probably heard a lot about domain authority, but maybe you’re not sure exactly what domain ranking is and how page authority compares to website domain authority. If you’re wondering why it matters for SEO, read on to learn more about DA Scores.
By
Jason White
JavaScript can make your site more interactive, but poor implementation can block Google and AI crawlers alike from finding your content. Here's how rendering, indexing, and today's JavaScript SEO best practices keep every page visible in search and AI results.
By
Jason White
If you’re trying to improve your local SEO, you’ve probably been told you need more local citations. Not sure what they are, why they matter, or how to get them? Get your questions answered below!
By
Jason White
Comparing Google Analytics vs. Google Search Console? Learn which tool can help you better understand your website visitors and provide more insight into your digital marketing.
By
Jason White
Just like building a case in court, creating a strong online presence requires strategic planning, attention to detail, and persuasive arguments. By following the guidelines outlined below, you can ensure your legal website is a powerful advocate for your firm, persuading potential clients to choose you over the competition.
By
Jason White
A good technical SEO strategy makes your website easier to crawl and index, all while improving the user experience. Read on to learn about the technical SEO basics that can have a huge impact on your rankings.
By
Jason White
Ecommerce category pages make online shopping easier — and they also represent an important ranking opportunity. Maximize organic search traffic to your category pages with these SEO tips.
By
Jason White
Your search strategy plays an enormous role in getting a leg up on the competition. Improve your visibility in search results by focusing on your online store’s most important product pages. Here’s how.
By
Jason White
By now, you probably know that link building is one of the (many) critical factors to improving your visibility in search results. But did you know the clickable text pointing to your linked page matters just as much as the link itself? Link anchor text is a key factor in determining page rank. Welcome to my complete guide to anchor text SEO.
By
Jason White
Requesting reviews can seem awkward, but positive feedback is critical for encouraging potential customers to choose your business. Follow our tips when asking for a Google review, and boost your online reputation today!
By
Jason White