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Healthcare SEO Services

Breathe new life into your growth goals.

Discover how a healthcare SEO company can bridge the gap between your medical expertise and patients searching for the care you provide.
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Trusted by top brands for page one results.

Citron Hennessey
Eden Health
Foresee Medical
Blink Health

Healthcare SEO Agency

Cultivate a thriving practice.

As patients increasingly turn to online searches for healthcare solutions, it’s vital that your practice stands out.

Commercially Viable Keywords

We'll identify keywords that match commercial intent, volume, and competition levels to drive qualified traffic to your website.

Optimized Service Pages

We'll help you improve high-value service pages using 200+ optimization factors so you outpace and outrank your competitors.

Strategic Link Building

We have a proven track record of acquiring hyper-targeted links from new referring domains to any desired page on our customers' websites.

What Can You Achieve With a Healthcare SEO Agency?

A robust SEO strategy places your practice front and center in potential patients’ online searches for healthcare services.

  • Rank higher for terms potential patients use and connect with those who are actively looking for what you offer.
  • Zero in on the right audience to boost your online relevance and become the first choice in your community.
  • Educate, engage, and inspire trust with content that speaks to potential patients’ needs.
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award us search 2022 winner best use search health
Citron Hennessey
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Page One Keywords

Learn how SEO helped Citron Hennessey triple its conversion rate.

Keep a finger on the pulse of your online success.

Partnering with a medical SEO agency propels your practice to become the trusted choice for prospective patients.


Get Local

By leveraging geo-specific keywords, you can outrank your competitors for the phrases real people are using to find healthcare services.


Gain Authority

Growing your visibility online generates more leads and opens the door to new business. The benefits of investing in an SEO agency for healthcare extend beyond traffic and lead generation — they carve out a niche space for your business to occupy


Drive Calls

Making it easy to connect with patients person-to-person dramatically increases your chances of securing new business.


Get Leads

We turn traffic into leads through your calls-to-action, helping you optimize your web copy and positioning you as the number one healthcare option.


Improve Blogs

Showcase your expertise with articles people can easily digest and gain information from. This makes it easier for them to trust your authority and your ability to represent them.


Track Progress

We set clear metric-based campaign goals with monthly progress reports. You also get 24/7 access to a personalized dashboard to track your campaign progress.

Ready To Revitalize Your Practice’s Online Presence?

Learn how a healthcare SEO agency helps you stand out in search, making you the obvious choice for those in need of expert care.

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Real Companies. Real Gains.

Emily Pititto
Marketing Coordinator,
Eden Health
Since implementing the SEO efforts, we are ranking on the 1st page for several keywords, we’ve acquired feature snippets, and our site traffic is steadily growing. It’s so exciting to see how far we’ve come when [presented] our YoY performance!
Alycia Harris
Growth Marketing Specialist,
[We] hired Victorious to scale our SEO strategy and help drive our organic search volumes and conversions. We were impressed with their communication and their ability to pivot strategy.
Steve Barth
Director of Marketing,
ForeSee Medical
I’ve worked with probably six SEO agencies of the years and Victorious, in my opinion is by far the best. All agencies will say they know their stuff, but you don’t really know until you really get into your campaign with them. The collaborative strategy we’ve developed with Victorious has shown consistent increases month over month.

Have questions about working with a healthcare SEO firm? We’ve got answers.

What is healthcare SEO?

Healthcare SEO is the targeted effort to enhance a healthcare provider’s online presence, ensuring they stand out in search engine results. This specialized approach to SEO caters to the healthcare industry’s unique requirements, focusing on a provider’s comprehensive digital footprint. It goes beyond merely integrating keywords throughout a website; it’s a strategic endeavor to optimize every facet of a provider’s online visibility. From improving the site’s architecture for a better user experience to developing content that establishes the provider’s authority in healthcare topics, each action is calculated to elevate their position in search engine results pages (SERPs).

Why is this important? Because when someone is in need of healthcare information or services, you want your healthcare practice or organization to be the first they find. It’s not just about visibility — it’s about being visible to the right people at the right moment. This is where the expertise of a seasoned healthcare SEO company becomes invaluable. They bring to the table a nuanced understanding of both the healthcare sector and the complexities of digital marketing. This dual expertise is what positions a healthcare provider to not only be found but to be chosen by potential patients.

In the highly competitive landscape of healthcare services, SEO acts as a critical leverage. With a well-planned SEO strategy, your healthcare entity can secure its deserved spot at the top of SERPs, thereby attracting more patients, providing authoritative health information, and enhancing the overall reach and impact of its services.

Healthcare SEO can be more complex than traditional SEO due to the intricacies of the healthcare field.

YMYL Standards: Google categorizes healthcare websites as YMYL (Your Money or Your Life), meaning they’re held to the highest standards because the information provided can significantly affect a person’s health and well-being. An experienced healthcare SEO consultant is adept at navigating these standards, focusing on building a healthcare provider’s authority and trustworthiness.

Highly Competitive Keywords: Keywords related to healthcare and medical services are often highly competitive, with numerous providers vying for a limited number of top spots. This competition elevates the cost of pay-per-click campaigns and makes organic SEO even more crucial.

Local and National Focus: Healthcare providers must balance local SEO, to dominate in regional markets, with broader national SEO strategies, especially if they offer services that can attract patients nationwide or are known for a particular specialty. This dual focus is essential for capturing the right audience, whether for local general practices or specialized medical centers.

Content Requirements: Content for healthcare sites must be authoritative and informative, often requiring input from medical professionals to ensure accuracy. It also needs to be engaging and understandable to laypersons, maintaining a balance between professionalism and accessibility.

Patient Acquisition: Unlike industries where the end goal might be an immediate online transaction, SEO for healthcare providers is primarily about patient acquisition. The aim is to convert site visits into appointments and, ultimately, long-term patient relationships. This requires a sophisticated approach that not only attracts visitors but also persuades them to choose the healthcare provider.

Service Diversity: Many healthcare providers offer a broad array of services, necessitating a multifaceted SEO approach that effectively targets various medical specialties and patient needs. Each service area may require a distinct set of keywords, content strategies, and SEO tactics to effectively reach and engage the intended audience.

An effective SEO strategy will align with your healthcare organization’s goals, helping you maximize search visibility and connect with more potential patients. This strategy should incorporate:

Keyword Research: It’s essential for healthcare providers to identify the terms potential patients use when searching for healthcare services. This includes both general terms and long-tail, geo-specific keywords that capture local search intent, crucial for patients looking for nearby medical assistance.

On-Page Optimization: All elements of a healthcare provider’s website, such as title tags, meta descriptions, headers, and content, should be optimized with relevant keywords. This optimization should enhance readability and user experience, making it easier for potential patients to find and engage with the content.

Technical SEO: Technical issues can prevent search engines from crawling and indexing a healthcare website correctly. Addressing these issues ensures that your site is fully accessible to search engines and improves its visibility in search results.

Quality Content Creation: Creating authoritative and informative content that answers common health questions and highlights your healthcare expertise can boost your search rankings and user engagement. This includes detailed service descriptions, blog posts on health topics, and patient resources.

Link Building: Acquiring high-quality, authoritative backlinks from reputable sources within the healthcare industry and local community can significantly enhance a healthcare provider’s search engine credibility and rankings.

Continuous Improvement: SEO is an ongoing process, not a one-time effort. An adaptable strategy, willing to evolve with search engine algorithms and healthcare industry trends, is crucial for sustained success.

By weaving these elements into a cohesive strategy, healthcare organizations can improve their online footprint, attract more targeted traffic, and ultimately convert that traffic into new patient appointments.

Your optimization efforts will pay off, but the results may not be immediately visible. While you might notice some initial progress within a couple of months, significant changes — like climbing up the search rankings — often take around three to six months.

As a medical search engine optimization agency, we have experience helping practices rank for highly competitive keywords. We understand what it takes to capture high-converting keywords and will work with you to tailor a strategy around your most critical keywords. We’ll iterate as needed so you see continued improvement over time.

When seeking medical help, patients often include local terms in their searches, such as “urgent care in Portland” or “Washington family doctor.”

This localization is crucial since patients need medical assistance that is nearby and within their care network.

Local SEO helps your practice show up in search results for the regions you serve. It’s about being visible to potential patients in your immediate area when they need you most. By partnering with a healthcare search engine optimization agency and employing local SEO strategies for each area you practice in, you can effectively reach a targeted audience. This includes optimizing for local keywords, creating location-specific pages on your website, and managing local business listings and citations.

Local SEO helps you build your firm’s reputation within the community. Reviews, local links, and community engagement all contribute to a robust local presence. By establishing your firm as a trusted local authority, you’re more likely to attract and retain patients who are seeking care in their area.

A healthcare SEO consultant will guide you in identifying the most relevant metrics that resonate with your practice’s objectives, allowing you to monitor the right KPIs. Here are some common metrics used to gauge SEO success:

Search Rankings: Monitor your practice’s search engine positions for your targeted keywords. This metric reflects the immediate impact of your SEO efforts on your online visibility.

Website Traffic: Analyze the flow of visitors to your site, focusing on those coming from organic search. Use tools like Google Analytics to gain insights into not just the quantity but also the quality and behavior of your visitors.

Lead Generation: Track the number of inquiries from potential patients that your website generates. Compare this figure to the baseline established before your SEO campaign began to measure growth.

Conversion Rates: Assess how effectively your site converts visitors into leads. An increase in conversion rates indicates that your site is successfully attracting the right audience and motivating them to take action.

Patient Acquisition: Evaluate the number of patients acquired through SEO efforts. 

Local Search Visibility: Measure your practice’s performance in local search results. Ideally, your practice should appear prominently in local directories and on platforms like Google’s Map Pack to capture local market attention.

By keeping track of these metrics, you can paint a comprehensive picture of your SEO campaign’s performance and make data-driven decisions to refine your strategy and maximize ROI.