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Best Ecommerce SEO Tools To Support Your Strategy

Search engine optimization tools help you pinpoint barriers to ranking success. Get ready to improve your ecommerce website with one of the best ecommerce SEO tools on the market.

Jun 20, 2023

7 m read

The rise of ecommerce has transformed how we shop and conduct business, and with the growth of online marketplaces, the competition to rank on the first page of Google has become increasingly challenging. That’s where ecommerce SEO tools come in handy. 

In this article, we’ll look at some of the best ecommerce SEO tools available and discuss their features and benefits. We’ll also explore the factors to consider when choosing ecommerce SEO tools and how to determine which tools are best for your online store.

Why Use Ecommerce SEO Tools?

Ecommerce SEO tools are essential for any business that wants to succeed in the online marketplace. These tools allow you to analyze your website’s performance, identify SEO issues, and optimize your content for better search engine rankings.

Without ecommerce SEO tools, it’s nearly impossible to keep track of how your ecommerce store is performing and identify areas for improvement. By using ecommerce SEO tools, you can gain insight into how your website is performing and take steps to improve its visibility in search engine results pages (SERPs).

Popular Ecommerce SEO Tools

1. Ahrefs

Ahrefs is one of the most popular ecommerce SEO tools on the market. It’s an all-in-one SEO tool that provides users with features to help them monitor their website’s performance, research keywords, analyze backlinks, and more.

One of Ahrefs’ unique features is its ability to research Amazon keywords. This is particularly useful for businesses that sell products on Amazon, as it allows them to identify keywords that customers are using to search for products on the platform.

Another useful feature of Ahrefs is its site audit tool, which scans your website for technical issues and provides recommendations on how to fix them. Ahrefs also provides users with a backlink analysis tool, which can help you analyze your website’s backlink profile and identify opportunities to build more high-quality links.

Benefits:

  • Provides a comprehensive range of SEO tools
  • Has a large database of keywords and backlinks
  • Site audit tool is useful for identifying technical issues
  • Offers a user-friendly interface and easy-to-understand reports
  • Allows for competitor analysis to identify opportunities for improvement

2. SEMrush

SEMrush is another popular ecommerce platform for SEO that provides users with various features to help them improve their website’s search engine ranking. It’s a comprehensive tool that can help you with keyword research, site audits, backlink analysis, and more.

One of SEMrush’s strongest features is its competitor analysis tool, which allows you to analyze your competitors’ websites and identify opportunities to improve your own. SEMrush also provides a site audit tool that can help you identify technical issues affecting your website’s performance.

SEMrush also comes with keyword research tools, including a keyword difficulty tool, which can help you identify keywords that are easy to rank for.

Benefits:

  • Offers an extensive range of SEO tools
  • Competitor analysis tool is useful for identifying opportunities to improve your website’s performance
  • Keyword research tools are comprehensive and easy to use
  • Offers a user-friendly interface and intuitive tools for beginners

3. Moz Pro

Moz Pro provides users with tools to help them improve their search engine rankings. It can help you with keyword research, site audits, backlink analysis, and more.

Moz Pro’s link-building tool can help you identify high-quality backlink opportunities and track your progress in building new links. Like Ahrefs and SEMrush, Moz Pro also provides users with a site audit tool.

Another useful feature of Moz Pro is its keyword research tool, which allows you to identify keywords relevant to your ecommerce business with high search volumes. Moz Pro also provides users with a rank-tracking tool, which allows you to track your website’s search engine ranking for specific keywords over time.

Benefits:

  • Equips users with many useful SEO tools
  • Link-building tools are useful for identifying high-quality backlink opportunities
  • Keyword research tool is thorough and easy to use
  • Offers a user-friendly interface and customizable reports
  • Provides actionable recommendations for improving search engine rankings

4. WooRank

WooRank is an SEO tool that provides users with a range of features to help them improve their website’s search engine rankings. Its specialties include site audits, keyword tracking, competitor analysis, and more.

WooRank offers a powerful site crawl tool, which provides users with a detailed audit for large websites. WooRank also provides users with a keyword tracking tool, which allows you to track your ranking data over time.

In addition, WooRank offers a competitor analysis tool to help you see how your website stacks up against others in your industry.

Benefits:

  • Provides several useful SEO tools in one place
  • Automated site crawl tool is comprehensive and identifies technical issues
  • Competitor analysis tool is useful for identifying content gaps and opportunities
  • Provides actionable SEO tasks that can help improve your rankings

5. Screaming Frog

Screaming Frog is an SEO tool with several features to help improve your ecommerce store’s search engine rankings. It’s a desktop-based tool that can perform site audits and SEO data collection.

One of the standout features of Screaming Frog is its SEO Spider Tool, which allows you to crawl your website and identify technical issues that may affect your website’s performance. Screaming Frog also provides users with a Log File Analyzer, which can help you analyze how search engines crawl your website.

Benefits:

  • SEO Spider Tool is useful for identifying technical SEO issues (for example, identifying broken links, redirects, and opportunities to improve metadata)
  • Can crawl up to 500 URLS with the free version

6. Google Analytics

Google Analytics is a free web analytics tool provided by Google. It allows you to track website traffic, user behavior, and more. While not strictly an SEO tool, it can provide valuable insights into how your website is performing.

Google Analytics can help you learn how users find your site, what pages they visit, and what devices they’re using. It also provides users with reports and insights to help identify areas for improvement.

Benefits:

  • Free to use
  • Easy-to-use interface
  • Provides valuable insights into website traffic and audience 

7. Google Search Console

Google Search Console is a free tool provided by Google. It allows you to monitor and maintain your website’s traffic and presence in Google Search results.

Google Search Console helps you monitor your website’s performance in search results, identify issues that may affect your website’s visibility, and more. It delivers reports and insights about how Google crawls and indexes your website.

One of the strengths of Google Search Console is its ability to provide users with information on search queries that drive traffic to their website. You can use this information to optimize your content for better search engine rankings.

Benefits:

  • Free to use
  • Provides valuable insights into how Google is crawling and indexing your website
  • Can submit page URLs and sitemaps for faster indexing
  • Displays valuable information like top pages, impressions, and clicks

8. Google Business Profile

Google Business Profile is a free tool provided by Google that allows businesses to manage their online presence across Google, including Google Maps and Google Search.

Creating and managing your Google Business Profile ensures your business information is accurate and up-to-date across Google. 

Benefits:

  • Free to use
  • Helps improve your local SEO and makes it easier for customers to find your business

9. CallRail

CallRail is a call tracking and analytics tool that allows a business to track phone calls generated by its website and other marketing channels.

By tracking phone calls generated by your website, you can gain valuable insights into how customers are finding and engaging with your business. You can then use that data to optimize your website and marketing campaigns for better results.

Benefits:

  • Call tracking software can attribute leads to specific marketing campaigns and report on other call metrics
  • Can help measure the effects of your SEO efforts and adjust for better results

10. Merkle Schema Generator

The Merkle Schema Generator is a free tool that allows you to generate structured data markup for your website.

By using structured data markup, you can help search engines understand the content of your website and improve your search engine rankings.

Benefits:

  • Free to use
  • Helps improve your search engine rankings by helping search engines crawl your website

11. PageSpeed Insights

PageSpeed Insights is a free tool provided by Google that allows you to analyze the performance of your website and identify areas for improvement.

By using PageSpeed Insights, you can identify issues that may impact your website’s page speed and take steps to improve it. This can help improve your search engine ranking and user experience.

Benefits:

  • Free to use
  • Provides suggestions to help improve your website’s performance
  • Helps you compare your site against Google’s Core Web Vitals

12. Google Lighthouse

Google Lighthouse is a free tool provided by Google that allows you to audit the performance and accessibility of your website.

Like PageSpeed Insights, Google Lighthouse aims to help optimize page speed, but it can also identify opportunities to improve your website’s accessibility, SEO insights, and best practices for things like security. You can use this information to optimize your website for better search engine ranking and user experience.

Benefits:

  • Free to use
  • Provides valuable insights into your website’s performance, accessibility, and more

13. Yoast

Yoast is a popular SEO plugin for WordPress that helps users create SEO-friendly content.

One of the best features of Yoast is its ability to analyze your content for SEO and provide recommendations on how to optimize it for your target keywords. Yoast also provides users with other helpful features, including sitemap generation, social media integration, and more.

Benefits:

  • Provides an easy way to add structured data in WordPress
  • Gives suggestions for internal linking, word complexity, and more
  • Content analysis tool is helpful for optimizing your content for better search engine ranking

14. RankMath

RankMath is a popular SEO plugin for WordPress that helps users improve their content’s rankings and performance.

The RankMath plugin helps users optimize their content with features like writing suggestions and rich snippet previews. The tool also provides users with various other features, including content analysis, sitemap generation, and more.

Benefits:

  • Provides content optimization assistance for WordPress websites
  • User-friendly interface makes it easy for beginners to use

How To Choose the Right Ecommerce SEO Tools

Deciding between tools can be a headache and a half. Keep the following in mind to reduce the overwhelm and stay centered on your goals:

  1. Determine your budget. Ecommerce SEO tools can range from free to several hundred dollars per month. Determine how much you’re willing to spend and choose a tool that fits within your budget.
  2. Identify the features you need. Identify the most essential features to your business and choose a tool that aligns with your needs.
  3. Consider the size of your business. If you’re a small business, you may not need a tool with all the bells and whistles. Choose a tool that’s appropriate for the size of your business and the level of SEO expertise you have.
  4. Read reviews. Before choosing an ecommerce SEO tool, read reviews from other users to get a sense of how well the tool performs, how easy it is to use, and the quality of support that comes with it.

Want To Drive More Organic Traffic to Your Ecommerce Shop?

Ecommerce SEO tools can help you monitor your site’s health, find valuable keywords, spy on the competition, and identify issues — but they can’t analyze your site and make accurate recommendations based on their data. Some tools have gotten better at supplying recommendations, but just like with AI tools, they aren’t a replacement for a professional. 

Start increasing your organic footprint with ecommerce SEO services built around your goals. Schedule a free consultation to learn more.

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