Q1 2026 Search Report
New research: How 177 brands show up in AI vs. traditional search.
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New research: How 177 brands show up in AI vs. traditional search.
Read the Report
There’s an overwhelming amount of search news and information, and too often, they’re contradictory. The Search Signal brings a critical eye to current research so you can make smarter decisions about your search budget and strategy.
Episode 01 · The Search Signal Is AEO Just SEO by Another Name? June 16, 2026 · 35 min · Hosted by Michael Transon Listen on: Spotify Apple Podcasts YouTube About this episode The Conversation Most search marketers have gotten two completely different answers to this question, and both sound convincing. One camp says answer engine optimization (AEO) is its own discipline that needs its own budget. The other says it’s just search engine optimization (SEO) with a new name...
By
Michael Transon