Marketing Strategies

With searchers seeking recommendations on AI platforms, your bottom-of-the-funnel strategy has to account for increasing mentions in those answers as well as what they'll find when they finally visit your site.

Just like building a case in court, creating a strong online presence requires strategic planning, attention to detail, and persuasive arguments. By following the guidelines outlined below, you can ensure your legal website is a powerful advocate for your firm, persuading potential clients to choose you over the competition.

Tempted by those pay-for-performance SEO companies promising results? You know the saying: if it seems too good to be true, it probably is. If you’re speaking to an SEO agency and they tell you they guarantee positive results or that you’ll only pay for results — read this before you commit to anything.

A B2B SEO marketing strategy can position your business as the solution to searchers' problems. Learn how it differs from B2C SEO and how your organization can create a strategy to grow organic search visibility.

When it comes to first impressions, your URLs matter more than you might think. A long, complicated web address can feel clunky and forgettable, but a clean, custom vanity URL? That’s a game-changer.

Having a list of predetermined questions can support your due diligence when deciding between SEO companies. Use these to compare approaches and identify which SEO company will work with you to achieve your goals.

Most small businesses budget $2,000 to $6,000 a month for SEO, mid-market companies land in the $6,000 to $15,000 range, and enterprise programs commonly run $15,000 to $100,000 or more. Your actual number depends on your industry, your competition, and how aggressively you want to grow. This guide gives you real ranges and seven budgeting methods you can use to land on the right number for your business.

Targeted topic clusters are a simple yet tactful content strategy that can help boost your visibility on search engines. When you develop an industry-relevant topic cluster model, you display your expertise to users and search engines, increase your ranking potential, and are more likely to reach your desired audience. Let’s dive into the details so you can start creating clusters!

An SEO strategy that has always delivered for a small or medium-sized business won’t necessarily work if you try to apply it to an enterprise business. Find out what makes an enterprise SEO strategy different and learn how to build the framework for ongoing SEO work at scale.

Your GA4 reports probably show almost no traffic from AI search platforms, but that doesn't mean it isn't there. Google's native AI Assistant channel catches part of it, but building a custom segment will help you build a more complete picture of traffic from LLMs.