Blog

With a hyperfocus on E-E-A-T and helpful content, authorship is back in the spotlight. Does it matter whose byline is on a post? Here’s what we dug up on the topic.

Make sure potential customers can find you — keep your Google Maps location up to date. Learn two easy ways to update your info via Search or your Google Business Profile below!

Search engines have hundreds of ranking factors — so where do you begin when trying to get on page one? This easy-to-use SEO checklist with free downloadables makes starting and improving your search engine optimization a breeze.

Think you need to remove your Google Business Profile listing? If you no longer want your business profile to appear in search results, here’s what you need to know about your options and what’s actually possible on Google Search and Google Maps.

Your website is visible in the search results; your marketing and advertising campaigns are in motion — but do you know how many people are actually visiting your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

Outsourcing SEO allows you to benefit from outside expertise while supercharging your team’s productivity, but picking the right agency can feel Sisyphean. Here’s what you need to know to simplify the process.

The first step to better search engine optimization is to set goals that map directly to your business objectives. Read on to learn how to create SMART goals, which metrics to watch, how often to check them, and see SEO goal examples.

Noindexing a page helps you reduce index bloat and maximize your crawl budget. But telling Google not to index a page sounds antithetical to getting your pages on page one of search results. Learn why these two ends aren’t at odds below!

Many marketers wonder, “How does Google rank pages?” The journey to the top spots in search can be a daunting trek with misinformation littering the path along the way. Keep reading to learn what does (and what doesn’t) impact your visibility in search.

Too many businesses rely on paid ads and borrowed media to generate leads. Rather than supporting others’ platforms, transforming your site into a lead-generating machine powered by search can help you drive sales while boosting ROI.