Content Advice

Targeted topic clusters are a simple yet tactful content strategy that can help boost your visibility on search engines. When you develop an industry-relevant topic cluster model, you display your expertise to users and search engines, increase your ranking potential, and are more likely to reach your desired audience. Let’s dive into the details so you can start creating clusters!

Your GA4 reports probably show almost no traffic from AI search platforms, but that doesn't mean it isn't there. Google's native AI Assistant channel catches part of it, but building a custom segment will help you build a more complete picture of traffic from LLMs.

Technical SEO and content SEO solve different problems, but they depend on each other to work. Learn what sets them apart, how they support each other, and how to prioritize the right one at the right time.

Want your website to be a go-to source for your audience? Struggling to get your pages to rank higher in search results or get cited in AI overviews? Building topical authority could be the answer. Below, I share how to build topical authority on your website so you can improve your search visibility.

Ecommerce category pages make online shopping easier — and they also represent an important ranking opportunity. Maximize organic search traffic to your category pages with these SEO tips.

Building topical authority with clustered content helps you showcase the breadth and depth of your business’s knowledge and organize your content. But it can also lead to accidental keyword cannibalization. Here’s what you need to know about safely building topic clusters.

Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!

It’s time to expand our notion of formatting beyond readability and UX. If you want your brand’s content to be used and cited in AI search, shift formatting from an afterthought to become a part of your content strategy. This article is a tactical guide to formatting content for AI retrieval.

Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.

You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.