Alona Bergner

Your AI visibility tools are showing you two metrics that many teams treat as the same signal: how often your brand gets mentioned in AI answers and how often it gets cited. Understanding what each means is the first step toward gauging your brand presence in LLMs and crafting a strategy tailored to your brand’s goals.

Your GA4 reports probably show almost no traffic from AI search platforms, but that doesn't mean it isn't there. Google's native AI Assistant channel catches part of it, but building a custom segment will help you build a more complete picture of traffic from LLMs.

Ready to optimize your site but not sure where to start? In this guide, I share why selecting a focus keyphrase is critical for SEO and which SEO tools you can use to help you integrate crucial keywords.