Keyword Research

Want to identify top converting searches? Finding high-converting keywords can help you reach your target audience right when they're ready to schedule a demo, sign up for your newsletter, or make a purchase. Learn how to suss out these valuable keywords and create useful content to move your site visitors through the sales funnel.

Most SEO strategies start with keywords, but search engines and AI systems don’t organize or retrieve isolated strings. They retrieve the concepts behind queries, and understanding that is why entity SEO has become central to modern search strategy.

Want to reach searchers when they’re ready to buy? By creating content around high-intent keywords you can increase your chances of ranking for those critical queries.

Think that if you target the same keyword on multiple pages, you'll increase your chances of ranking? Have multiple pages targeting similar keywords with the same search intent? Learn how keyword cannibalization can make it harder to rank well and what you can do to fix it.

A successful SEO campaign is built on carefully chosen keywords and relevant content, but how do you anticipate changes in search interest? Read on to learn how to use Google Trends to inform your keyword research so you can publish the right content at the right time.

Ready to optimize your site but not sure where to start? In this guide, I share why selecting a focus keyphrase is critical for SEO and which SEO tools you can use to help you integrate crucial keywords.

A scalable SEO content creation process can help you increase brand awareness, engage site visitors at various parts of the customer journey, and drive marketing qualified leads into your sales funnel — but it’s not just about publishing good content. Here’s what you need to know to create an SEO content strategy that aligns with your business goals.

Diversify your keyword strategy and target valuable long-tail keywords. Not sure how to get started? We offer multiple methods below!

Are the keywords you’re targeting or ranking for aligned with your business goals? If not, you may find it hard to scale search as a viable marketing channel. Do this keyword audit to assess your keyword strategy now!

A well-rounded search strategy requires understanding the value and reach of both branded and non-branded keywords. Both matter, but they speak to different parts of your digital marketing strategy.