Heather Frantz

Schema tells AI systems who you are. It doesn't tell them what you're known for, and that's the gap where most AEO strategies stall. Building genuine entity authority means working across three distinct layers: structured data, topical content depth, and the external co-citation signals that validate your reputation.

Whether you're weighing a second domain or managing an existing portfolio, getting SEO for multiple domains right means knowing whether to expand, when to consolidate, and how to keep your properties from fighting for second place.

If you're hearing "entities" everywhere in SEO conversations lately, you're not imagining it. What used to be niche technical discussion has become unavoidable as AI-powered search reshapes how content gets discovered and cited.