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SEO Reporting & Metrics

SEO Reporting & Metrics Resources

10 m read

Your website is visible in the search results; your marketing and advertising campaigns are in motion — but do you know how many people are actually visiting your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

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5 m read

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.

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9 m read

While organic search visibility alone doesn’t guarantee you’ll reach your SEO goals, a lack of visibility will almost certainly keep you from getting the results you want. Read on to learn more about SEO visibility and what you can do to boost yours.

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12 m read

Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.

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4 m read

Ready to make the most of local search? You’ll want to learn how to add a user to Google My Business so your strategist can optimize your business listing and boost your online presence.

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Want to track site users across domains? Our easy video guide walks you through enabling cross-domain tracking on Google Analytics 4.

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View your Google Ads and Google Merchant Center data in Google Analytics 4. When you link your Google accounts, you get more reports in one place.

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Getting started with Google Analytics is simple. Watch our video to learn how to set up a property and start tracking important metrics today.

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4 m read

If you’re enlisting help to boost your SEO, one of the first things you’ll want to do is add a new user to your Google Analytics account. Here’s how to do it in eight simple steps.

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11 m read

Have you been avoiding Google Analytics because it seems mysterious and complicated? Today’s the day you face down your fears and master the art of tracking your site analytics with this Google Analytics for Beginners Guide.

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