SEO Reporting & Metrics

Does tracking the success of your SEO strategies feel like navigating a maze of metrics? If so, just know that you’re not alone. SEO reporting may feel overwhelming at first glance, but it is a powerful tool for measuring performance, refining strategies, and engaging stakeholders. And we’re here to help you decode it.

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.

Have you been avoiding Google Analytics because it seems mysterious and complicated? Today’s the day you face down your fears and master the art of tracking your site analytics with this Google Analytics for Beginners Guide.

Understanding SEO content performance can help you improve your strategy and iterate your processes so you consistently publish high-quality pieces that resonate with your target audience and drive qualified traffic to your website.

Google Analytics provides a lot of data — and depending on your goals, you probably don’t need to monitor every single metric. So how do you decide whether you should track sessions or users in GA4 reports? And why does it matter if you monitor one over the other? Here’s what you need to know.

When you invest time and energy into implementing a search engine optimization strategy, you don’t just want to accept that your campaign is working as it should. Learn how to track SEO and start measuring your SEO progress so you can identify what’s working and what’s not.

Want to peek behind the curtain and see who’s linking to your competition? A competitor backlink analysis requires some digging and sleuthing, but it can help you create a more robust link building strategy that’s aligned with your goals.

Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

A successful SEO campaign is built on carefully chosen keywords and relevant content, but how do you anticipate changes in search interest? Read on to learn how to use Google Trends to inform your keyword research so you can publish the right content at the right time.

Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.