Technical SEO

Product sales lagging because your pages are sitting on page two of search results? SEO can help you surge past the competition so consumers can find you more easily. This easy-to-follow guide takes some of the guesswork out of search engine optimization so you can consistently rank well for critical terms. Let’s get started!

Have duplicate content on your website? Use canonical tags and canonical URLS as part of your technical SEO best practices to protect and improve your Google search rankings.

Ecommerce category pages make online shopping easier — and they also represent an important ranking opportunity. Maximize organic search traffic to your category pages with these SEO tips.

Want Google to feature your product listings? Like the look of rich snippets on SERPs? Product schema can improve your chances of winning coveted search result real estate. Here’s what you need to know.

Make it easier for Google to find your pages — include a sitemap on your website to showcase how your pages relate to each other. Explore a sitemap example, learn how to create sitemap files, and discover sitemap best practices below!

Redirect chains may not seem like a big deal since they happen in the background, taking users from one page to another and yet another until they get to their final destination. However, they can impact your crawl budget, slow your loading times, and diminish your UX. Learn how to fix them below.

Page speed is a well-known Google ranking factor — one that plenty of websites struggle with. Discover how different elements can slow loading times and what you can do to increase page speed below.

One of the best ways to increase click-throughs from search engine results is to provide searchers with more info. And that’s exactly what schema markup can help you do. Learn how to make the most of the different types of schema to increase your chances of securing a rich result. Here’s how.

Schema markup provides a structured system to categorize and label information on the internet. It’s a bold idea with a far-reaching impact on the future of search. So why should you care? In the short term, adding schema markup can boost visibility and improve click-through rates in search. In the long term, you’re future-proofing your content for the evolution of indexing.

Google has acknowledged the internet is too big of a place for its Googlebot to crawl and index everything. That’s why the search giant assigns websites a “crawl budget.” Learn how to optimize your Google crawl budget to improve your chances of ranking for your desired keywords.