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Episode 17 · The Search Signal Anthropic Bans Fake Sources for AI Search October 22, 2026 · 33 min · Hosted by Michael Transon Listen on: Spotify Apple Podcasts YouTube About this episode The conversation Search marketing has always offered...
Briefing content for writers used to be straightforward. You’d take a look at the SERP, determine an angle for your content, and provide headers, reference links, and a ballpark word count. That’s a solid approach for creating click-worthy content for...
Episode 16 · The Search Signal How To Create a Mention Building Program October 8, 2026 · 31 min · Hosted by Michael Transon Listen on: Spotify Apple Podcasts YouTube About this episode The conversation A lot of AI search...
Briefing content for writers used to be straightforward. You’d take a look at the SERP, determine an angle for your content, and provide headers, reference links, and a ballpark word count. That’s a solid approach for creating click-worthy content for...
Stale content quietly loses rankings, traffic, and AI Overview citations. This guide shows you how to spot which posts need a refresh, prioritize them, and update them for search rankings and AI visibility alike.
It’s time to expand our notion of formatting beyond readability and UX. If you want your brand’s content to be used and cited in AI search, shift formatting from an afterthought to become a part of your content strategy. This...
Control what gets indexed on your website and what doesn’t with a robots.txt file. Learn why they matter for SEO and how to block search engines from crawling certain directories.
By
Sean Maloney-Mattheisen
Business leader Peter Drucker is famously credited as saying, ‘If you can’t measure it, you can’t manage it.’ While that may not be true in ALL things, it’s definitely true in SEO.
By
Jason White
If you’ve found yourself wondering, “what is Googlebot,” get ready to learn about what web crawlers do, site optimizations to improve indexing, and how to analyze your site crawls.
By
Jason White
Still running an HTTP site and wondering whether HTTPS will help your search engine rankings? Here’s what you need to know about these two protocols and how to make the switch to HTTPS.
By
Sean Maloney-Mattheisen
Whether you’re already blogging on Medium or you’re considering it as a way to repurpose content, you may be wondering how using this digital publishing model might impact your organic search rankings. Read on for the pros and cons of leveraging this platform in your distribution plan.
By
Jill Maldonado
Ready to create content that will increase your brand visibility and help your site rank in the search results? Implement these tips to brainstorm, write, optimize, and publish an SEO blog that gets you noticed.
By
Tania Brown
Earning links to your pages is an effective way to build authority and improve your page rank. But it’s easier said than done. When you engage in broken link building, you earn endorsements by helping other site owners and improving the user experience. Here’s how to do it…
By
Jason White
The goal of good SEO isn’t to turn your site into a receptacle for web traffic. The goal of good SEO is to turn your website into a conversion machine. Combine CRO with conversion SEO practices to convert more customers and make a meaningful impact on your bottom line. Here’s how…
By
Jason White
If your website serves a global community, you’ll want to use hreflang tags to help search engines deliver localized content for all of your users.
By
Jason White
The Covid-19 pandemic has forced us to reevaluate how we live and how we work. But should it force to also change how we market?
By
Michael Transon
