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Step inside our AEO learning lab.
We run experiments on how AI systems retrieve and cite content, then translate them into tactics you can test.
We did an overlap analysis on over 1,540 queries to see how citations differed in Google’s AI overviews and AI Mode. Use our findings to update your AEO content strategy and improve your AI search visibility.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
For most of the last decade, brand was the marketing line item hardest to defend, because there's no click to track when a buyer arrives already knowing who you are. AI search changes that math. An assistant reads your website,...
AI overviews have increased zero-click searches, making visibility critical for brand awareness. Make sure you appear for important queries in your industry with an AI overview optimization strategy.
For 15 years, marketing measurement got more precise every year. AI search is moving the other way. An assistant's recommendation happens in a conversation you can't see, and no platform will tell you what was asked. So how do you...
Google doesn't care if a person or a program wrote your thousand new pages. If they exist to manipulate rankings instead of help readers, that's scaled content abuse, and Google treats it the same either way.
AI overviews have increased zero-click searches, making visibility critical for brand awareness. Make sure you appear for important queries in your industry with an AI overview optimization strategy.
Ecommerce category pages make online shopping easier — and they also represent an important ranking opportunity. Maximize organic search traffic to your category pages with these SEO tips.
Strong rankings don’t guarantee revenue, especially if your SEO strategy doesn’t reflect how your buyers search and make decisions. Find out what makes B2B and B2C SEO strategies different and why you need to use the right one.
By
Tania Brown
Whether you're weighing a second domain or managing an existing portfolio, getting SEO for multiple domains right means knowing whether to expand, when to consolidate, and how to keep your properties from fighting for second place.
By
Heather Frantz
If you're hearing "entities" everywhere in SEO conversations lately, you're not imagining it. What used to be niche technical discussion has become unavoidable as AI-powered search reshapes how content gets discovered and cited.
By
Heather Frantz
Index bloat can waste valuable (and limited) crawl budget on content that might not matter to you. Learn how to prevent and fix index bloat to focus your crawl budget on your most important pages.
By
Jason White
If you’ve inspected Google’s search engine results pages lately, you’ve probably noticed they look more crowded. New SERP features continue to take up extra real estate, reducing the number of organic links on page one. Here’s what you need to know about securing one of those highly visible spots.
By
Jason White
Redirect chains may not seem like a big deal since they happen in the background, taking users from one page to another and yet another until they get to their final destination. However, they can impact your crawl budget, slow your loading times, and diminish your UX. Learn how to fix them below.
By
Jason White
SEO Audit tools can help you gain insight into your website’s technical performance and search visibility so you can prioritize improvements and optimizations. Below, I share some of the most popular site audit tools and their pros and cons. Learn which tools offer free trials, check the most parameters, are entirely cloud-based, and more!
By
Jason White
Your website is visible in search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.
By
Jason White
Think that if you target the same keyword on multiple pages, you'll increase your chances of ranking? Have multiple pages targeting similar keywords with the same search intent? Learn how keyword cannibalization can make it harder to rank well and what you can do to fix it.
By
Jason White
Not sure how to segment Google Analytics 4? Discover how segments can help you learn more about your website and audience and how to get started.
By
Tania Brown
