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We run experiments on how AI systems retrieve and cite content, then translate them into tactics you can test.
We did an overlap analysis on over 1,540 queries to see how citations differed in Google’s AI overviews and AI Mode. Use our findings to update your AEO content strategy and improve your AI search visibility.
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Many AI search plans rest on a comforting assumption: teach the model what you do, describe yourself clearly enough, and the recommendations will follow. It feels right, and it's shaping how a lot of marketing budgets get spent. In this...
There's a version of your brand that lives only inside AI answers, and you probably didn't write it. When a buyer asks ChatGPT or Gemini about your company, the description they get back is assembled from sources scattered across the...
Most marketers treat AI search as a black box that either likes their brand or doesn't. It isn't. Behind every answer an AI gives about you sit two very different machines, one that talks and one that knows, and they...
Say good-bye to the blank page and top writer's block in its tracks with a well-researched blog outline! Here's what you need to know to help you create quality blog outlines time and time again.
Topical authority is built on entity relationships. The concepts that define a topic and the strength of the connections between them determine how search systems classify your site, not the number of pages you publish.
Targeted topic clusters are a simple yet tactful content strategy that can help boost your visibility on search engines. When you develop an industry-relevant topic cluster model, you display your expertise to users and search engines, increase your ranking potential,...
Did you know SEO covers more than just what’s on your website? To truly improve your search visibility and appear higher in search results, you need to focus on off-page SEO as well. Read on to learn the critical components of this key strategy.
By
Jason White
Looking for an opportunity to write a guest blog post? Read this before reaching out to blog owners to see if they'll let you post a guest article and save yourself some time — and possibly some disappointment.
By
Tania Brown
Not sure whether you qualify as a "Your Money or Your Life" website? Need to make sure you follow YMYL guidelines? In this article, I’ll decode the guidelines for creating a successful YMYL website that resonates with your audience and ranks well on Google.
By
Jason White
Are you tired of seeing your website buried in search engine rankings? Do you feel like you’re constantly chasing the competition but never quite catching up? The solution may be simpler than you think: Produce fresh content.
By
Jason White
Are you struggling to get your website noticed by search engines? Do you want to boost your website traffic and increase your search engine rankings? If your answer is yes, then you need to implement an effective keyword strategy.
By
Jason White
Unsure whether to invest in video creation? Feel like your videos are gathering dust in YouTube’s basement? Video SEO optimization is the production assistant that'll increase the chances of your video getting in front of the right eyeballs. So before hitting record or yelling ‘cut’ on your video production strategy, check out my top tips for YouTube SEO.
By
Jason White
Ever have a page rank on page one and then completely drop off search results only to show back up again in a week or two? SERP volatility can leave even experienced SEOs scratching their heads. Read on to learn why it happens and what you can do to identify it.
By
Jason White
The release of ChatGPT in November 2022 has had marketers abuzz. Will ChatGPT make human writers redundant? Will it eradicate the need for editors? Will it lead to pages and pages of dull, identical content? Here’s what you need to know about how to strategically use ChatGPT to create compelling SEO content your customers will love.
By
Tania Brown
Using a brief as part of your content creation process allows you to provide guidelines and support your writers so they can consistently write quality pieces. Below, you’ll find a detailed explanation of what a content brief is, what you should include in one, and an easy-to-use template to help you create high-quality content.
By
Tania Brown
Keyword research forms the foundation of every SEO strategy, and keyword difficulty is an essential metric to help evaluate the best keywords to target for your website. Understanding how keyword difficulty works and how different keyword tools measure ranking competition is critical to using this metric to find the right keywords to optimize your content for search engines. Read on to learn more!
By
Jason White
