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Step inside our AEO learning lab.
We run experiments on how AI systems retrieve and cite content, then translate them into tactics you can test.
We did an overlap analysis on over 1,540 queries to see how citations differed in Google’s AI overviews and AI Mode. Use our findings to update your AEO content strategy and improve your AI search visibility.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
Publishing informational content used to have a clear return: the post ranked, people clicked, and the traffic showed the work was paying off. Now that traffic to TOFU pages has fallen dramatically, is creating informational content still worthwhile? In this...
ChatGPT, Perplexity, Google AI Overviews, and Claude retrieve and cite sources in completely different ways, so a single AI visibility score can't tell you anything useful. This is the platform-by-platform framework for measuring what's actually happening on each one.
Your AI visibility tools are showing you two metrics that many teams treat as the same signal: how often your brand gets mentioned in AI answers and how often it gets cited. Understanding what each means is the first step...
Ecommerce category pages make online shopping easier — and they also represent an important ranking opportunity. Maximize organic search traffic to your category pages with these SEO tips.
Say good-bye to the blank page and top writer's block in its tracks with a well-researched blog outline! Here's what you need to know to help you create quality blog outlines time and time again.
Topical authority is built on entity relationships. The concepts that define a topic and the strength of the connections between them determine how search systems classify your site, not the number of pages you publish.
Unsure whether to invest in video creation? Feel like your videos are gathering dust in YouTube’s basement? Video SEO optimization is the production assistant that'll increase the chances of your video getting in front of the right eyeballs. So before hitting record or yelling ‘cut’ on your video production strategy, check out my top tips for YouTube SEO.
By
Jason White
Ever have a page rank on page one and then completely drop off search results only to show back up again in a week or two? SERP volatility can leave even experienced SEOs scratching their heads. Read on to learn why it happens and what you can do to identify it.
By
Jason White
The release of ChatGPT in November 2022 has had marketers abuzz. Will ChatGPT make human writers redundant? Will it eradicate the need for editors? Will it lead to pages and pages of dull, identical content? Here’s what you need to know about how to strategically use ChatGPT to create compelling SEO content your customers will love.
By
Tania Brown
Using a brief as part of your content creation process allows you to provide guidelines and support your writers so they can consistently write quality pieces. Below, you’ll find a detailed explanation of what a content brief is, what you should include in one, and an easy-to-use template to help you create high-quality content.
By
Tania Brown
Keyword research forms the foundation of every SEO strategy, and keyword difficulty is an essential metric to help evaluate the best keywords to target for your website. Understanding how keyword difficulty works and how different keyword tools measure ranking competition is critical to using this metric to find the right keywords to optimize your content for search engines. Read on to learn more!
By
Jason White
Are you offering the right content to your target audience? When you publish ToFu, MoFu, and BoFu SEO content, you can connect with your audience wherever they might be in the sales funnel. Learn how to find the perfect topics to start creating great content below!
By
Tania Brown
Talking to your computer isn’t just a science fiction concept anymore. Voice search is revolutionizing the way we interact with technology and seek out information online. Make sure your site shows up the next time someone queries Siri or Alexa — learn how to optimize for voice search below!
By
Jason White
If you’re familiar with the broad concepts of SEO strategy, you might already know that high-quality links from external sites can improve the search visibility of your web pages. But what makes a quality backlink, and how can you be sure yours are up to par?
By
Jason White
In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the question of “why” they’re searching for it. But what is search intent and how can you optimize for it?
By
Jill Maldonado
Are you thinking about stopping SEO because you haven’t seen results? Maybe you’ve gotten results and think you don’t have to keep optimizing for search? Before you do anything, let’s talk about the opportunity cost of quitting.
By
Laurel Stewart
