Blog

What is evergreen content? Learn how to use timeless topics to create content with the staying power to rank in search.

Want to create blog posts that increase your search visibility and drive organic traffic to your website? Take your company blog up a notch by implementing the top tips from successful blogs outlined below.

Being the number one result on the first page of a Google search result is the holy grail of SEO. Why? Because organic search is still one of the most valuable sources of traffic, yielding the highest levels of engagement and conversion rates. And, unlike with pay-per-click (PPC) marketing, you don’t have to pay for every lead.

On-page search engine optimization is all about maximizing your visibility in search results by improving the content of your web pages. From headers to internal links, on-page SEO impacts how searchers and search engines find your site. Get started with these optimization basics!

Hit with a manual action penalty? If the Google Search Quality Team flags one or more of your pages, you need to act fast to protect your Google ranking. Here’s what you need to know about manual actions and how to fix them.

Mobile-friendliness has evolved since it first emerged as a ranking signal. With Google defaulting to mobile-first indexing, having a mobile-friendly site is more crucial than ever — especially if you’re hoping to rank on page one. Not sure how well your site performs on mobile? Discover how to test and monitor your mobile friendliness below, then implement our tips to improve your site.

Trying to snag a rich snippet for your video? Want to showcase your reviews on search engine results pages? Structured data gives Google the info it needs to showcase your web pages in SERPs — as long as it’s implemented correctly! Here’s how to identify potential schema problems in Google Search Console.

Have you been notified your Google Business Profile (GBP) has been suspended? If potential customers can’t find your info via your Google My Business listing, they’ll take their business elsewhere. Uncover why your profile has been suspended and learn how to fix it below.

Customizing your URLs and implementing a URL naming convention helps search engine bots and searchers better understand what your page is about. Improve your SERP click-throughs with our best practices for creating SEO-friendly URLs.

Think Google can easily find any web page you publish? Think again. Internal linking makes crawling your website easier and showcases how your content fits together. Orphan pages — those with no incoming internal links — aren’t always discoverable. Here’s why.