Get SEO insights on the Victorious blog. Providing weekly tips and techniques: this is the best SEO blog to follow!
Step inside our AEO learning lab.
We run experiments on how AI systems retrieve and cite content, then translate them into tactics you can test.
We did an overlap analysis on over 1,540 queries to see how citations differed in Google’s AI overviews and AI Mode. Use our findings to update your AEO content strategy and improve your AI search visibility.
Spot the technical gaps that keep AI search platforms from citing your content with our easy-to-use checklist. Integrate this QA into your workflows to improve AI retrievability.
From insightful strategies to tangible impact, our unique method sets the stage for search success.
Briefing content for writers used to be straightforward. You’d take a look at the SERP, determine an angle for your content, and provide headers, reference links, and a ballpark word count. That’s a solid approach for creating click-worthy content for...
Episode 16 · The Search Signal How To Create a Mention Building Program October 8, 2026 · 31 min · Hosted by Michael Transon Listen on: Spotify Apple Podcasts YouTube About this episode The conversation A lot of AI search...
Query fan-out breaks one search into several related questions AI systems run at once, then builds an answer from whatever addresses each. Learn how to structure content so it can be cited across that full set, not just the original...
Briefing content for writers used to be straightforward. You’d take a look at the SERP, determine an angle for your content, and provide headers, reference links, and a ballpark word count. That’s a solid approach for creating click-worthy content for...
Stale content quietly loses rankings, traffic, and AI Overview citations. This guide shows you how to spot which posts need a refresh, prioritize them, and update them for search rankings and AI visibility alike.
It’s time to expand our notion of formatting beyond readability and UX. If you want your brand’s content to be used and cited in AI search, shift formatting from an afterthought to become a part of your content strategy. This...
If you’ve inspected Google’s search engine results pages lately, you’ve probably noticed they look more crowded. New SERP features continue to take up extra real estate, reducing the number of organic links on page one. Here’s what you need to know about securing one of those highly visible spots.
By
Jason White
Redirect chains may not seem like a big deal since they happen in the background, taking users from one page to another and yet another until they get to their final destination. However, they can impact your crawl budget, slow your loading times, and diminish your UX. Learn how to fix them below.
By
Jason White
SEO Audit tools can help you gain insight into your website’s technical performance and search visibility so you can prioritize improvements and optimizations. Below, I share some of the most popular site audit tools and their pros and cons. Learn which tools offer free trials, check the most parameters, are entirely cloud-based, and more!
By
Jason White
Your website is visible in search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.
By
Jason White
Think that if you target the same keyword on multiple pages, you'll increase your chances of ranking? Have multiple pages targeting similar keywords with the same search intent? Learn how keyword cannibalization can make it harder to rank well and what you can do to fix it.
By
Jason White
Not sure how to segment Google Analytics 4? Discover how segments can help you learn more about your website and audience and how to get started.
By
Tania Brown
Ready to supercharge your local SEO efforts and drive more traffic to your website? Use our 2026 local SEO checklist to shape your strategy and improve your Google Business Profile optimization, local content creation, link building efforts, and location page rankings.
By
Jason White
Google uses Business Profiles as part of its local ranking factors — and potential customers use them to get information about your business and assess your trustworthiness. If you don’t have a profile, or if it’s not optimized, you’re missing out on a great opportunity to build connections with more customers and boost your local rankings.
By
Jason White
No matter the size of your website, a thoughtful structure creates an intuitive and seamless user experience that both visitors and search engines will love. Keep reading for website architecture best practices and tips for creating a website architecture plan.
By
Jason White
Search engines have hundreds of ranking factors, so where do you begin when trying to get on page one? This easy-to-use SEO checklist with free downloadables makes starting and improving your search engine optimization a breeze.
By
Jason White
