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There seems to be a perennial debate about SEO vs. PPC. If you’re caught up in the never-ending tussle about which marketing channel drives better results, it’s time to bring some clarity into the conversation. Read on for a breakdown of the pros and cons of each channel based on insights from industry benchmarks, so we can talk about how SEO and PPC each fit into your larger marketing plan.

Traffic drops can leave you scrambling to determine to find a quick fix — but where should you start? If you’re facing a sudden traffic drop, these culprits may be to blame.

When prospective students, faculty, and donors are looking for information related to your school, their first stop is usually Google. If your institution's website doesn't appear in the search engine results or deliver relevant content, you risk losing your target audience to your competitors.

Worried about how economic changes might impact your marketing budget? You’re not alone. If you’re concerned about an economic downturn, planning how you might market during a recession will prepare you for the possibility, allow you to advocate for your marketing budget, and help you seamlessly transition to your revised marketing plan. Learn more below.

SEO for higher education enhances the visibility of your school and programs, drives engagement and conversions from organic search and other channels, and improves the ROI of your marketing efforts. Here’s how to get started.

Whether you’re running a national SEO campaign or implementing a local SEO strategy, an SEO consultant can provide additional support and guidance to your team, reimagine your strategy, and identify new opportunities for increasing search visibility. Learn more about why companies with internal search engine optimization resources may want to hire an SEO consultant!

Tempted by those pay-for-performance SEO companies promising results? You know the saying: if it seems too good to be true, it probably is. If you’re speaking to an SEO agency and they tell you they guarantee positive results or that you’ll only pay for results — read this before you commit to anything.

Want to peek behind the curtain and see who’s linking to your competition? A competitor backlink analysis requires some digging and sleuthing, but it can help you create a more robust link building strategy that’s aligned with your goals.

Guide search crawlers as they navigate your site, letting them know what you don’t want indexed. Here’s how to use robots.txt syntax to support your SEO efforts.

Finding ways to connect with adult learners when they’re ready to continue their educational journeys requires understanding their unique needs and centering your marketing efforts around them. Here’s what you need to know.