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Episode 06 · The Search Signal Why Does AI Mention Some Brands and Not Others? July 21, 2026 · 38 min · Hosted by Michael Transon Listen on: Spotify Apple Podcasts YouTube About this episode The conversation Many AI search...
There's a version of your brand that lives only inside AI answers, and you probably didn't write it. When a buyer asks ChatGPT or Gemini about your company, the description they get back is assembled from sources scattered across the...
Most marketers treat AI search as a black box that either likes their brand or doesn't. It isn't. Behind every answer an AI gives about you sit two very different machines, one that talks and one that knows, and they...
Expand your content’s potential. Learn how to create pieces that help your target audience move from awareness to conversion. Our easy-to-replicate framework is below!
A scalable SEO content creation process can help you increase brand awareness, engage site visitors at various parts of the customer journey, and drive marketing qualified leads into your sales funnel — but it’s not just about publishing good content....
Improve engagement and conversions with an intent-aligned content calendar that speaks to your target audience’s needs. Here’s how to get started.
Want to show up at the top of the SERP? A Google SERP analysis can help you learn more about what type of content to create. Read on to uncover what cues to look for so you can create content to fill those gaps.
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Jason White
Search engines aren’t penalizing AI content; they’re penalizing bad content, regardless of who (or what) wrote it. The brands that thrive will be the ones that connect the dots between AI efficiency, human creativity, and audience value.
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Michael Transon
Is your strategy driving results? If not, you may be missing key components. Regular audits can help you uncover opportunities and keep your strategy fresh.
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Jason White
There’s no shortage of how you can use AI to work smarter not harder. Competitive analysis is another one to add to your list. Here’s how to leverage AI tools to help you outrank and out sell your competition.
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Worried Google algorithm updates tanked your rankings? Not sure why you aren’t appearing in the same spot as last week in Google search results?
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Jason White
The first step to better search engine optimization is to set goals that map directly to your business objectives. Read on to learn how to create SMART goals, which metrics to watch, how often to check them, and see SEO goal examples.
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Jill Maldonado
Improve communication between your marketing team and your web developers. Learn how to talk about different technical SEO needs to get everyone on board with your strategy.
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Sean Maloney-Mattheisen
Sometimes maintaining your search positions is more important than gaining traction — that’s where defensive SEO comes in. If you’re already at the top of search results, defensive SEO is what can help keep you there.
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Jason White
Want to protect your search engine rankings? Looking to grow your organic traffic? Stay on top of search engine optimization tasks and grow your visibility in search results with our SEO maintenance checklist.
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Sean Maloney-Mattheisen
Outsourcing WordPress maintenance frees up your team to tackle tougher tasks. Here’s what you need to know about WordPress website maintenance packages.
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Christina DiSomma
