Simply Fun
Our Strategy Parents and educators search for games that build specific skills, like math or critical thinking. With a new direct-to-consumer model, SimplyFun needed to appear in those searches to compete with larger retailers. To capture that demand, we focused on two priorities: We identified the queries parents and educators use when researching learning tools […]
Rent.is
Our Strategy Our Strategy Buyers search by breed, not by ‘puppies for sale,’ so Pawrade needed to show up in those breed-specific searches where purchase decisions start. But negative reviews had damaged the brand’s credibility, making organic growth even more challenging. To address both challenges, we focused on three priorities: We prioritized breed and listing […]
PorteBrown
Our Strategy Without a clear keyword strategy or consistent content, Porte Brown rarely appeared in potential clients’ decision-stage searches. To help the firm build authority in the Chicago market, we prioritized: We identified the terms Chicago-area prospects use when evaluating accounting and advisory services and used those insights to inform both content creation and page […]
Pawrade
Our Strategy Buyers search by breed, not by ‘puppies for sale,’ so Pawrade needed to show up in those breed-specific searches where purchase decisions start. But negative reviews had damaged the brand’s credibility, making organic growth even more challenging. To address both challenges, we focused on three priorities: We prioritized breed and listing pages tied […]
Delta Electronics
Our Strategy Competitors occupied the top positions across Delta’s most profitable product categories, intercepting buyers at the moment they began building vendor lists. Broad, low-intent traffic wouldn’t change that dynamic; Delta needed visibility in the searches tied directly to product evaluation and purchase decisions. We focused on two priorities: First, we removed structural barriers so […]
B2B Telecom Solutions Provider
Our Strategy This enterprise telecom provider operates in a highly competitive landscape where enterprise and government buyers conduct extensive research before engaging a provider. With long evaluation cycles, visibility alone wasn’t going to drive growth. We needed to connect search discovery to solution pages that could withstand technical scrutiny during the procurement process. Our goals […]
NAACP Legal Defense Fund
The Customer The NAACP Legal Defense and Educational Fund (LDF) is dedicated to achieving racial justice and equality in the United States. Their multifaceted approach includes litigation, advocacy, and public education to address issues such as voting rights, education equity, economic justice, and criminal justice reform. The Challenge The NAACP LDF needed a strong online […]