Our Strategy
Biotech companies evaluate contract research organization (CRO) partners based on specific trial requirements, therapeutic focus, and service capabilities. To compete, Vial needed visibility in those decision-stage searches.
We focused on two priorities:
- Increase visibility in searches tied directly to trial planning and partner selection.
- Strengthen credibility in a highly specialized, trust-driven market.
We aligned Vial’s core service pages with the terms biotech decision-makers use when comparing CROs, helping those pages appear during active evaluation. To expand reach, we developed content across established and emerging therapy areas, allowing Vial to engage sponsors earlier as they explored treatment options and trial strategies.
We also earned backlinks from respected life sciences and clinical publications, strengthening Vial’s credibility and improving performance for competitive industry terms.
The Results
Mapping high-intent keywords to services pages increased Vial’s visibility, contributing to a 5,233% increase in top-three rankings and a 1,304% increase in organic impressions. Expanded content coverage brought Vial into more early-stage research, supporting a 1,145% increase in organic clicks and a 995% increase in organic sessions.
Vial now appears in more of the searches biotech companies use to evaluate partners, with a steady stream of inbound inquiries.
