Our Strategy
In the AI category, search demand shifts quickly and established keyword data is limited. Waiting for stable trends means falling behind.
To help Vizard improve search visibility and earn more signups, we prioritized speed, testing, and continuous iteration. Our priorities were to:
- Launch and iterate on content quickly based on real-time search signals and performance data.
- Refine landing pages and CTAs to turn organic traffic into product signups.
We started by resolving crawlability issues so Vizard’s site could be discovered and indexed. From there, we launched a series of content and landing pages based on early signals from competitors and user behavior.
Instead of relying on static keyword plans, we tested topics quickly, monitored performance, and expanded what gained traction. This adaptable approach allowed Vizard to meet demand as it formed rather than after it matured.
We refined key landing pages to better communicate product value and guide users toward signup. Backlinks from relevant, high-quality sources also strengthened credibility and helped accelerate ranking gains.
The Results
Our agile strategy helped Vizard connect with users at the moment of discovery, with a 1,748% increase in top-10 rankings and expanded visibility across a fast-growing category. Improved landing pages and stronger authority helped turn that visibility into action, resulting in a 359,000% increase in organic signups, with 75% of total signups coming from organic traffic.
Search now consistently brings in new users for Vizard.
