Our Strategy
Competitors occupied the top positions across Delta’s most profitable product categories, intercepting buyers at the moment they began building vendor lists. Broad, low-intent traffic wouldn’t change that dynamic; Delta needed visibility in the searches tied directly to product evaluation and purchase decisions.
We focused on two priorities:
- Concentrate resources on the commercial product categories most closely tied to revenue.
- Reclaim visibility where buying intent was strongest.
First, we removed structural barriers so search engines could efficiently crawl, index, and evaluate Delta’s most important pages. Next, we applied insights from our Search Intelligence System to uncover ranking opportunities and keyword gaps competitors had left exposed. We aligned core product pages with specific queries buyers use when comparing technical specifications and solutions.
Expanding into AI Search
As AI-driven discovery reshaped how buyers find and evaluate solutions, we refined content and technical signals to strengthen entity associations across the Delta Electronic’s product categories.
The Results
Delta began to surface in evaluation-stage searches where buyers narrow their short lists.
Top-10 ranking increased by 92%, putting Delta’s solutions in front of more buyers at key decision points. Greater visibility across these high-intent keywords combined with an expanded presence in AI-driven search experiences, supported 25% more organic sessions. This growth in qualified traffic fed a 105% increase in conversion events, helping Delta consistently capture demand that previously flowed to competitors.
