Our Strategy
Without a clear keyword strategy or consistent content, Porte Brown rarely appeared in potential clients’ decision-stage searches. To help the firm build authority in the Chicago market, we prioritized:
- A keyword strategy focused on the way prospects search for accounting and advisory services
- Thought leadership content designed to build trust with prospects before they chose an accounting partner.
We identified the terms Chicago-area prospects use when evaluating accounting and advisory services and used those insights to inform both content creation and page optimization. Each page was refined to clearly address a specific service, answer common financial questions, and align with how potential clients search, increasing visibility across the research process.
To support greater credibility, we earned link placements on trusted, high-quality sites. These signals helped increase confidence in the brand and its ability to rank for competitive local terms.
The Results
Porte Brown’s top-3 keyword rankings grew by 416% percent and they captured 150 AI Overview citations, putting the firm in front of more Chicagoans seeking financial services. Greater visibility translated to a 105% increase in organic sessions, which meant put prospects in their pipeline.
Search shifted from a limited channel to a reliable source of qualified opportunities.
