Our Strategy
A small set of high-intent searches drives most bookings in this market. When Rent.is lost rankings after Google’s updates, competitors filled the gap.
To recover performance and regain visibility, we focused on three priorities:
- Updating key pages in line with helpful content expectations and traveler needs.
- Rebuilding authority through targeted, high-quality backlinks.
- Creating new content to expand visibility across commercial searches.
We refined the pages most closely tied to bookings to clearly answer traveler questions, improving relevance and aligning with updated content expectations. Our team also created content around trip planning searches to expand Rent.is’s reach throughout the research process. As rankings improved, we increased production to capture growing demand.
Alongside these efforts, we earned targeted backlinks to strengthen credibility in a market where trust influences booking decisions.
The Results
A 278% increase in top-3 keywords and a 105% increase in top-10 keywords brought Rent.is back into the searches that support bookings. As greater visibility fueled more traffic, the brand saw a 49% increase in conversions.
Search is now Rent.is’ primary traffic source, bringing in a steady stream of travelers.
