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SEO Due Diligence
Know what you're buying before you bid on it.
Our SEO due diligence assessment shows a target’s organic search risk and upside on Google and in AI answers, built entirely from public data.
The SEO due dilgence service top firms trust to assess search value.
Search visibility is one of the few growth signals you can verify pre-close.
A target's search presence shows how much market demand it captures, independent of what its revenue reports say. It also surfaces execution risk that doesn't show up in a P&L, like a migration that cost the site its link equity or a brand that AI platforms describe inaccurately. If your diligence checklist covers pipeline and paid media but not organic search, you're leaving a verifiable growth signal unexamined.
Everything the deal team needs before the bid goes in.
Competitive Analysis
The target's organic visibility next to its closest competitors, with traffic estimates and its share of search demand.
Keyword Analysis
The commercial keywords the target could realistically capture, and the downstream revenue those rankings represent.
AI Visibility Analysis
How AI platforms describe the target and where it's cited across the answers to buyer questions, with its share of voice against competitors.
Content and Link Gap Analysis
The specific gaps in the target's content and backlink profile, plus the timeline and predicted upside of closing them.
Traffic and Revenue Forecasting
Projected organic traffic and qualified-lead growth under a search program, modeled against the hold period you're underwriting.
Diligence doesn't stop at signing.
The assessment runs on public data, so it can inform the deal thesis without tipping the process or waiting on the target's team.
If the add-on website is folding into the platform company's, we tell you what search traffic it currently earns and how to preserve that value through the move.
The same findings, validated with first-party data, seed the 90-day roadmap once the company moves into the portfolio.
Portfolio SEO→
Award-winning strategies, exceptional results.
Have a target under LOI?
We'll scope the assessment against your timeline and build the delivery date around it.
↑ 421 % Organic Traffic
↑ 291 % Organic Revenue
250 % SEO Campaign ROI
In a category dominated by established jewelry brands, Gema & Co wanted to reach socially conscious shoppers searching for sustainable alternatives to traditional mined diamonds.
↑ 270 % Organic Traffic
+ 55 Top 3 Keywords
More Featured Snippets Than We Can Count
Eden Health needed to engage new customers and revive underperforming search visibility, but lacked the internal capacity and strategic focus to build a sustainable SEO approach.
↑ 861 % Organic Traffic
↑ 300 % Organic Conversions
↑ 843 % Page One Keywords
Citron Hennessey needed a more dependable way to reach people searching for mental healthcare support as competition increased and paid search became less reliable.
↑ 427 % Top 3 Keywords
↑ 239 % Top 10 Keywords
↑ 333.9 % Organic Traffic
↑ 142.85 % Organic Page Views
↑ 3708 % Organic Revenue
↑ 729.03 % Organic Conversion Rate
Building a new eyewear category meant Felix Gray couldn’t rely on door-to-door sales, and the brand needed to bring their product’s competitive advantage to a bigger audience.
+ 153 % Non-Brand Clicks
15 x AIO Citations
+ 65 % Top-3 KWs
Instant Financial's new website launched with broken metadata that erased its hard-won ranking signals, leaving two products to compete against well-funded incumbents with near-zero organic visibility.
Real Companies. Real Gains.
Have questions about due dligence SEO?
We have answers.
What is SEO due diligence?
SEO due diligence is a pre-acquisition assessment of a target company’s organic search position: what it ranks for, how visible it is in AI answers, what risks sit in its technical foundation and backlink profile, and how much organic search upside a new owner could realistically capture.
How is SEO due diligence different from a standard SEO audit?
A standard SEO audit checks a single site against best practices. Our SEO due diligence assessment adds a competitive benchmark, a traffic and revenue forecast, and AI visibility analysis, and it’s built entirely from public data so it can run on the deal team’s timeline instead of the target’s.
Do you need access from the target company to run the assessment?
No. There’s no need to seek access to the target company’s analytics. We base our assessment on public data sources, including competitive and keyword data, backlink profiles, and AI search visibility.
There’s no dependency on the target’s Analytics, Search Console, or CMS access, so you can run the audit confidentially during a live process.
At what point in the bidding process should we run SEO due diligence?
You can run due diligence as soon as you begin evaluating the target. Because it runs on public data, it doesn’t require an LOI or the target’s cooperation to start, and we scope the delivery date against your timeline going into the bid.
How do you evaluate targets for add-on acquisitions?
We prioritize mapping the acquisition brand’s search presence to assess how it aligns with the platform company’s before the two sites merge. The assessment identifies what rankings and authority are at risk in the migration then we create a plan to preserve that search equity and visibility.
How is the due diligence SEO assessment used post-close?
Our initial assessment becomes the starting point for the operating plan. We’ll supplement the third-party data we’ve already collected with first-party data from the portco’s analytics and use our existing gap analysis to build the first 90-day roadmap for an ongoing program.
Does weak SEO performance affect the target company's evaluation?
The assessment doesn’t produce a valuation adjustment on its own. It gives the deal team a factual read on how much of the target’s growth is organic versus paid, which is one more input into the deal thesis alongside the rest of diligence.
Turn search data into deal confidence.
We help deal teams verify a target’s organic search position before the bid goes in, building competitive benchmarks and revenue forecasting from public data.