Expand Your Knowledge

It’s time to expand our notion of formatting beyond readability and UX. If you want your brand’s content to be used and cited in AI search, shift formatting from an afterthought to become a part of your content strategy. This article is a tactical guide to formatting content for AI retrieval.

AI Search is reshaping visibility. But what do you actually need to know — and what should you do next? This guide is for leaders who want to cut through the hype and map a clear path forward. The good news? You don’t need to become a search expert, but you do need to ask the right questions.

When rankings drop but citations don’t, it’s not a failure — it’s a shift in how visibility works. AI Overviews often cite well-structured content even if the page no longer ranks near the top of traditional search results. This article explains why that happens, how to talk about it with stakeholders, and what to track instead of search position. If your brand is being cited in AI-generated answers, you’re still influencing search — even without the click.

Traditional SEO metrics don’t capture how content is seen and reused in AI-driven search. This guide outlines how to evolve your reporting by reframing legacy KPIs, tracking AI-specific signals, and showing the actual impact of visibility, even when there’s no click to count.

How you talk about AI search will set the tone in your organization. Clearly framing your efforts and focusing on observable data can help you build trust while adjusting your strategy.

This glossary defines key terms at the intersection of AI and SEO, offering clear explanations to help marketers, content creators, and SEO professionals clearly communicate what's happening in search.

Process-oriented, data-driven, and transparent: Our AEO approach is a natural extension of how our team has handled previous SEO shifts.

Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.

Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Keep reading before making changes to your SEO strategy.

You know you need an SEO content strategy, but you’re not sure where to start. I’ve been there! That’s why I’m sharing my blog post template to help you systematize content production and start ranking on the regular.