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Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.
Search engines have hundreds of ranking factors — so where do you begin when trying to get on page one? This easy-to-use SEO checklist with free downloadables makes starting and improving your search engine optimization a breeze.
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By
Jack White
The content your brand publishes can have an outsized impact on search-first marketing strategy. Content works as a growth lever for an SEO strategy, allowing you to improve search visibility and drive additional traffic to your website.
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By
Tania Brown
Customer journeys aren’t linear, but they almost all contain search. Using a search-first marketing approach can help you build brand awareness and help you rank when it matters most.
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By
Christina DiSomma
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Latest Resources
Google Analytics provides a lot of data — and depending on your goals, you probably don’t need to monitor every single metric. So how do you decide whether you should track sessions or users in GA4 reports? And why does...
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By
Victorious Team Member
Many marketers wonder, “How does Google rank my website?” The journey to those coveted top spots in search results can feel like navigating a maze, especially with so much misinformation along the way. Keep reading to uncover the real factors...
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By
Victorious Team Member
The advertising world is tricky — and for small- and mid-sized businesses, it often feels like a gamble. You have to invest money upfront and hope your audience takes the desired actions so it all pays off in the end....
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By
Victorious Team Member
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Editor's Picks
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Victorious Team Member
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Houston Barnett-Gearhart
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Marketing Strategies
Have you ever noticed the strings of text that appear after a question mark in a web address and wondered what they mean? These are URL query parameters, and they hold a wealth of information that can enhance user experience,...
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By
Victorious Team Member
Content syndication helps you distribute your ideas across third-party platforms so they’re seen by new audiences and potential customers. Whether your goal is to drive traffic, generate leads, or establish authority in your industry, syndicating content can help you achieve...
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By
Victorious Team Member
Need to support your digital marketing decisions? These search engine optimization statistics help showcase why SEO is such a critical marketing channel.
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By
Pete Tkachuk
On-Page SEO
Site feeling sluggish? Make sure your UX is up to par — optimize your WordPress website for speed for a seamless loading and browsing experience that increases engagement and conversions. Here’s how to speed up WordPress performance.
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By
Victorious Team Member
Optimizing your site for search is within your reach. In this free SEO checklist, you’ll learn how to get started with SEO for 2024, including how to conduct SEO keyword research, tips for creating and optimizing content for search, and...
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By
Victorious Team Member
Want to protect your search engine rankings? Looking to grow your organic traffic? Stay on top of search engine optimization tasks and grow your visibility in search results with our SEO maintenance checklist.
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By
Sean Maloney-Mattheisen
Content Advice
Common search intent categorizations can paint user needs with a broad brush. Niching down to micro search intent allows you to hyperfocus on what consumers are seeking so you can provide them with the right answer at the right time.
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By
Tania Brown
Feel thought leadership marketing is a gimmick that should be relegated to LinkedIn? Think again. Thought leaders can help produce valuable content to liven up your content marketing strategy. Here’s what you need to know about how to create content...
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By
Tania Brown
Geotargeted content helps multi-location businesses connect and engage with audiences in each of the specific areas they serve. Here's how to craft customized local content that builds brand awareness and trust with potential customers near each of your locations.
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By
Victorious Team Member
AI Insights
Feeling torn between SEO and GEO? Think you could be falling behind as others start to optimize for AI search engines? Take a breath and read on before making changes to your SEO strategy.
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By
Tania Brown
If you aren’t using AI tools to improve your writing, enhance your creation process, or maximize the effectiveness of your content marketing strategy, you’re giving the competition the advantage. Knowing when and how to use AI writing tools for SEO...
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By
Tania Brown
“Change is the only constant” has never been more true for SEO than it is right now. So how can we roll with the punches and continue to grow search visibility through content creation? Here are some ideas to get...
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By
Tania Brown
All Resources
Search engines have hundreds of ranking factors — so where do you begin when trying to get on page one? This easy-to-use SEO checklist with free downloadables makes starting and improving your search engine optimization a breeze.
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By
Jack White
Outsourcing SEO allows you to benefit from outside expertise while supercharging your team’s productivity, but picking the right agency can feel Sisyphean. Here’s what you need to know to simplify the process.
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By
Pete Tkachuk
Want to protect your search engine rankings? Looking to grow your organic traffic? Stay on top of search engine optimization tasks and grow your visibility in search results with our SEO maintenance checklist.
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By
Sean Maloney-Mattheisen
Content strategies have evolved as online audiences moved from wanting lengthy articles and blogs to craving shorter, easily digestible pieces that quickly answer their questions. However, a robust content marketing strategy remains the proverbial trail of breadcrumbs that guide customers to your website.
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By
Victorious Team Member
A successful SEO campaign is built on carefully chosen keywords and relevant content, but how do you anticipate changes in search interest? Read on to learn how to use Google Trends to inform your keyword research so you can publish the right content at the right time.
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By
Victorious Team Member
Are the keywords you’re targeting or ranking for aligned with your business goals? If not, you may find it hard to scale search as a viable marketing channel. Do this keyword audit to assess your keyword strategy now!
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By
Victorious Team Member
Understanding the online competitive landscape can help you create an effective keyword strategy and better structure your SEO campaign to build share-of-voice and surpass your competitors. Use our steps to get started today.
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By
Mark Wesley
Learn how a search-first approach can help you build a more cohesive, data-driven marketing strategy to boost visibility and drive revenue. Video Transcript Check out the video transcript below. Hi, everyone. Welcome to SMX, and thank you all for joining me today. I’m Christina DiSomma, and I’m the Director of Marketing at Victorious, an SEO services agency. I’m really excited to be here talking with all of you today about the power of a search-first strategy and how you can...
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By
Christina DiSomma
Our quick guide will help you better manage your WordPress site. I’ve broken up tasks by frequency so you can easily work them into your calendar. Let’s get started with those daily tasks.
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By
Andy Sawyer
Dental search engine optimization makes sure your practice ranks well in these searches to help you grow your business. This guide covers everything you need to know about SEO for dentists, from how to optimize your website to tracking your results. Let’s dive in!
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By
Victorious Team Member
