Simply Fun

Our Strategy Parents and educators search for games that build specific skills, like math or critical thinking. With a new direct-to-consumer model, SimplyFun needed to appear in those searches to compete with larger retailers. To capture that demand, we focused on two priorities: We identified the queries parents and educators use when researching learning tools […]

PorteBrown

Our Strategy Without a clear keyword strategy or consistent content, Porte Brown rarely appeared in potential clients’ decision-stage searches. To help the firm build authority in the Chicago market, we prioritized: We identified the terms Chicago-area prospects use when evaluating accounting and advisory services and used those insights to inform both content creation and page […]

Delta Electronics

Our Strategy Competitors occupied the top positions across Delta’s most profitable product categories, intercepting buyers at the moment they began building vendor lists. Broad, low-intent traffic wouldn’t change that dynamic; Delta needed visibility in the searches tied directly to product evaluation and purchase decisions. We focused on two priorities:  First, we removed structural barriers so […]

B2B Telecom Solutions Provider

Our Strategy This enterprise telecom provider operates in a highly competitive landscape where enterprise and government buyers conduct extensive research before engaging a provider. With long evaluation cycles, visibility alone wasn’t going to drive growth. We needed to connect search discovery to solution pages that could withstand technical scrutiny during the procurement process. Our goals […]

Citrine Capital

Our Strategy Citrine Capital wanted to reach potential clients who didn’t yet know they needed a wealth advisor. These tech employees were partially paid in equity, which they couldn’t sell until six months after their employer was publicly traded. Demand for tax advice climbs from the moment an IPO filing looks likely and fades once […]