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Insider Info: The Best SEO Chrome Extensions

Have you ever wondered which SEO Chrome extensions the SEO pros depend on? Read on for a curated list of the must-have tools our team uses every day.

Oct 17, 2023

6 m read

If there’s anything else we love as much as SEO, it’s developing smart, repeatable processes that make it easier for us to deliver big results for our customers. Of course, one necessary ingredient of a great process is a set of great tools. Each of our teams leans on useful Chrome extensions to help us deliver our top-notch SEO services.

Want to benefit from the same tools we use to optimize your website? The Victorious team has helped pull together a list that I’m happy to share with you!

SEO Chrome Extensions for On-Page SEO


seo chrome extension wappalyzer

Ever visit a website and wonder what CMS it’s running? Or whether it’s using a retargeting service? The Wappalyzer extension instantly reveals the software or services running under a website’s hood. Wappalyzer can identify 66 different website categories of technology with the click of a button. Just like that, you can pull back the curtain on any website you visit.


chrome seo extension seo meta in one click

This is one of my favorite SEO Chrome extensions. SEO META in 1 CLICK allows you to view all of the meta information for the page you’re on. I use this extension to gain insights into how customers implement SEO best practices, such as making sure meta descriptions don’t run too long, which can cut off vital information.

Word Counter

using word counter plus seo chrome plug in

Do you need to get a word and character count on a web page? Then Word Counter Plus is your answer! This easy-to-use tool gives you a full breakdown of characters, words, and spaces within the text you highlight on a page. Just highlight and right-click on the copy you want to be counted, then select “Word Counter Plus” from the menu. This one’s a favorite on our content team!

Google Chrome Extensions for Keyword Research

Keywords Everywhere

best seo chrome extensions keywords everywhere

Keywords Everywhere is a freemium Chrome extension that gathers data on search volume, competition level, CPC information, and even the related keywords that people search for. These metrics will shed light on which keywords will bring you the most bang for your SEO buck.

Keyword Surfer

seo addons keyword surfer

The Keyword Surfer SEO Chrome extension reveals the monthly search volume (MSV) for any keyword you type into the Google search bar. Using Keyword Surfer is the fastest way to see search data, run keyword research, and get content guidelines, all without leaving your Google search tab.

seo chrome extensions keyword surfer

There’s even a beta version of an SEO content editor available through the paid version.

Chrome Extensions for Backlinks

Keeping an eye on your backlinks is an integral part of maintaining your site’s SEO health. Any lag between a toxic link being published and removing it can have detrimental effects on your ranking. The last thing you want is for Google to crawl low-quality backlinks and associate them with your business. We have one favorite Chrome extension that helps with that.


Majestic’s Backlink Analyzer keeps track of:

  • The number of links pointing to a specific page and your root domain.
  • The quality of those links.
  • A profile chart to track your trust flow and citation flow
seo extensions majestic

With Majestic, you’ll gain valuable insights into your backlink profile and quickly find links that you might want to disavow.

Google Chrome Extensions for Technical SEO

Schema Builder for Structured Data

Schema Builder for Structured Data simplifies adding schema to your site. Created by, this plug-in is a must-have for ecommerce sites, recipe sites, events sites, and more. If you consistently need to create structured data for product pages, recipes, how-tos, events, or other pages, Schema Builder can help. It provides support for all Google-recognized schema types and also helps you test the schema you generate.

Redirect Path

Redirect Path is a Chrome SEO extension that flags 301, 302, 404, and 500 HTTP status codes and any client-side redirects like meta and JavaScript redirects. This simple tool helps to identify unnecessary redirect paths that could be slowing down your load speed.

seo chrome extension ayima redirect path

It’s essential to identify unnecessary or improper redirects because they could send your search rankings into free fall. At the very least, they can waste your crawl budget by sending Google to index less valuable pages on your site instead of your core content or high-conversion pages.

Robots Exclusion Checker

chrome seo extension robots checker

Robots Exclusion Checker is designed to show if any robots exclusions prevent your page from being crawled or indexed by search engines. Simple, but so helpful! I’ve seen customers with entire directories of content rendered invisible to search engines because of errors in their robots.txt file.

Hreflang Tag Checker

seo for chrome extension adapt

Hreflang Tag Checker automates the process of checking a site’s hreflang tag deployment, which is critical for international SEO. The tool takes a readout of a URL’s hreflang tags and then crawls them to assess if they back reference your current URL. Learn more in our guide to hreflang tags and x-default

Google Lighthouse

best seo chrome extensions lighthouse

Google Lighthouse provides powerful insights to improve your website’s page experience. In addition to pointing out areas of concern, Lighthouse offers valuable tips to improve page performance. With Google placing a heavier emphasis on-page experience metrics as search ranking factors, this is a handy tool to add to your repertoire.


seo addons moz bar

If you’re looking for an all-in-one SEO Chrome extension, you can’t go wrong with Mozbar. It makes it easy to get link metrics and lets you dig into on-page elements, general attributes, schema markup, and HTTP status. It also quickly assesses the page authority or domain authority on any site you visit.

Web Developer

seo for chrome web developer

As the name suggests, the Web Developer SEO toolbar for Chrome offers a range of tools and features that make it easier to pinpoint common technical SEO issues. For example, there are options for examining and understanding page layout, like block element stacking orders, CSS styles, browser cache controlling, and more. You can also check the headers, alt text tags, and other developer data in seconds.

Need More Than Some Chrome Extensions?

Understanding what’s happening with your SEO is the first step to improving it. While the tactical solutions these extensions offer are a great place to start, you’ll achieve the best results with an SEO partner who helps you develop a well-considered strategy. At Victorious, we’re committed to using SEO to move the needle on your bottom-line results, walking by your side every step of the way. Operating as an extension of your existing team, we constantly monitor your SEO performance and offer ongoing recommendations for improvements.

Want to learn more about our SEO agency? Reach out for a free consultation, and let’s see how we can get your website the attention it deserves.

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