Jenny Hart applies the rigor of her reporting and writing background to content strategy, helping brands build trust and visibility through thoughtful, well-structured content.
Briefing content for writers used to be straightforward. You’d take a look at the SERP, determine an angle for your content, and provide headers, reference links, and a ballpark word count. That’s a solid approach for creating click-worthy content for human readers. But AI retrieval systems don’t “read” content like humans do. If you want your content to surface in AI-powered search results, you need to update your briefing process. Why Content Briefs Need To Change for AI retrieval Think...
By
Jenny Hart
