Q1 2026 Search Report
New research: How 177 brands show up in AI vs. traditional search.
Read the Report
New research: How 177 brands show up in AI vs. traditional search.
Read the Report
Jake Amberg is a Senior SEO Strategist at Victorious, where he helps enterprise brands turn search into a reliable growth channel. He's spent close to a decade in search, with deep expertise in technical work like site migrations, schema implementation, and redirect strategy, alongside keyword research, content planning, and competitive analysis. His approach ties technical precision to business outcomes, turning complex search initiatives into strategy that high-level stakeholders can act on.
Enterprise SEO and traditional SEO share the same goal: earn more organic visibility. But once a website crosses a certain threshold of size and complexity, the way you pursue that goal has to change. Let’s look at when that happens and what it means for your organization.
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Jake Amberg
