Technical SEO

On-page search engine optimization is all about maximizing your visibility in search results by improving the content of your web pages. From headers to internal links, on-page SEO impacts how searchers and search engines find your site. Get started with these optimization basics!

Mobile-friendliness has evolved since it first emerged as a ranking signal. With Google defaulting to mobile-first indexing, having a mobile-friendly site is more crucial than ever — especially if you’re hoping to rank on page one. Not sure how well your site performs on mobile? Discover how to test and monitor your mobile friendliness below, then implement our tips to improve your site.

Trying to snag a rich snippet for your video? Want to showcase your reviews on search engine results pages? Structured data gives Google the info it needs to showcase your web pages in SERPs — as long as it’s implemented correctly! Here’s how to identify potential schema problems in Google Search Console.

Think Google can easily find any web page you publish? Think again. Internal linking makes crawling your website easier and showcases how your content fits together. Orphan pages — those with no incoming internal links — aren’t always discoverable. Here’s why.

Control what gets indexed on your website and what doesn’t with a robots.txt file. Learn why they matter for SEO and how to block search engines from crawling certain directories.

A good technical SEO strategy makes your website easier to crawl and index, all while improving the user experience. Read on to learn about the technical SEO basics that can have a huge impact on your rankings.

If you’ve found yourself wondering, “what is Googlebot,” get ready to learn about what web crawlers do, site optimizations to improve indexing, and how to analyze your site crawls.

Still running an HTTP site and wondering whether HTTPS will help your search engine rankings? Here’s what you need to know about these two protocols and how to make the switch to HTTPS.

If your website serves a global community, you’ll want to use hreflang tags to help search engines deliver localized content for all of your users.