As a Content Strategy Lead, Lang Ploszek focuses on developing search-optimized content for B2B and D2C brands, with expertise spanning content strategy, copywriting, SEO, branding, and UX. Lang brings a cross-disciplinary background in design and project management to her work, connecting high-level strategy to execution in ways that drive brand visibility, user engagement, and organic performance.
Targeted topic clusters are a simple yet tactful content strategy that can help boost your visibility on search engines. When you develop an industry-relevant topic cluster model, you display your expertise to users and search engines, increase your ranking potential, and are more likely to reach your desired audience. Let’s dive into the details so you can start creating clusters!
By
Lang Ploszek
A scalable SEO content creation process can help you increase brand awareness, engage site visitors at various parts of the customer journey, and drive marketing qualified leads into your sales funnel — but it’s not just about publishing good content. Here’s what you need to know to create an SEO content strategy that aligns with your business goals.
By
Lang Ploszek
