Marketing Strategies

When prospective students, faculty, and donors are looking for information related to your school, their first stop is usually Google. If your institution's website doesn't appear in the search engine results or deliver relevant content, you risk losing your target audience to your competitors.

Having a list of predetermined questions can support your due diligence when deciding between SEO companies. Use these to compare approaches and identify which SEO company will work with you to achieve your goals.

Worried about how economic changes might impact your marketing budget? You’re not alone. If you’re concerned about an economic downturn, planning how you might market during a recession will prepare you for the possibility, allow you to advocate for your marketing budget, and help you seamlessly transition to your revised marketing plan. Learn more below.

Reaching your target audience with a large-scale SEO strategy is no easy feat. Here’s what you need to know about managing SEO efforts for enterprise websites.

Whether you’re running a national SEO campaign or implementing a local SEO strategy, an SEO consultant can provide additional support and guidance to your team, reimagine your strategy, and identify new opportunities for increasing search visibility. Learn more about why companies with internal search engine optimization resources may want to hire an SEO consultant!

Tempted by those pay-for-performance SEO companies promising results? You know the saying: if it seems too good to be true, it probably is. If you’re speaking to an SEO agency and they tell you they guarantee positive results or that you’ll only pay for results — read this before you commit to anything.

Finding ways to connect with adult learners when they’re ready to continue their educational journeys requires understanding their unique needs and centering your marketing efforts around them. Here’s what you need to know.

Refine your local SEO efforts with our multi-location local SEO checklist. When you optimize your online presence with local SEO in mind, you boost your online visibility, capture new business, build trust and credibility with each of your audiences.

One isn’t enough — your marketing requires coordination across your channels. Here’s what you need to know about creating an integrated marketing campaign.

Customer journeys aren’t linear, but they almost all contain search. Using a search-first marketing approach can help you build brand awareness and help you rank when it matters most.