Providing the tools people need to harness generosity, GoFundMe is the crowdfunding platform that’s “creating the giving layer of the internet.”
GoFundMe operates in a highly competitive space and came to us looking for SEO help to outrank big brands like Facebook and Kickstarter for high-volume keywords, like “fundraiser.”
Having recently acquired content that stopped ranking after a site migration, their maxed-out internal team hoped to partner with an agency that could extend their capacity and support new initiatives.
The Victorious Strategy
Everything Victorious does for GoFundMe supports their goal to increase fundraiser sign-ups. We carefully prioritize technical changes for their busy engineering team while keeping ever-vigilant of their overall SEO health.
From Technical Expert to Trusted Sounding Board
At the onset of GoFundMe’s campaign, our exhaustive site audit uncovered previously undiagnosed technical issues that had rendered an entire subdomain invisible to search engines. Once fixed, traffic soared from zero visitors to over 58k unique visits to those pages.
Victorious’s rigorous understanding of GoFundMe’s priorities has elevated our relationship from technical experts to trusted advisors as we guide their ongoing SEO strategy.
Staying Nimble in a Changing Landscape
When everyone was looking to help those most impacted by the onset of the COVID-19 pandemic, our strategists were quick to make content recommendations that would help GoFundMe stand up a coronavirus fundraising page which proved to be a valuable resource to communities and drive organic traffic to sign-ups.
“The Victorious team was great! Very knowledgeable, friendly, and professional. 10/10.”
Rosa Hernandez – Performance Marketing Manager, GoFundMe
The Results
Keyword Position Gains of 1,313%
Victorious’s keyword strategy focused on the directory holding most of GoFundMe’s informational content. This targeted approach paid off with massive gains in overall keyword position growth and a near-50% increase in keywords ranking in the top 10 positions of search engine results pages.
Conversions Up by 125%
From the beginning of our partnership, GoFundMe was clear that the measure of the campaign’s success would be new fundraiser sign-ups. Allocating campaign resources to drive traffic to key conversion pages resulted in traffic gains of 234% and increased sign-ups by 125%.
2x Organic Traffic to Targeted Pages
A combination of link-building, featured snippet optimization, and innovative keyword research has doubled organic traffic to targeted directories on GoFundMe’s site.
Traffic Value – $460,431
In the final analysis, what matters most to any customer is how SEO efforts impact their bottom line. By focusing on driving organic traffic to conversions, Victorious has supported exponential growth in GoFundMe’s traffic value.
During a time when crowdfunding and charitable giving were needed by more of our neighbors than any other time in recent history, Victorious is proud to have played a small part in making sure people could find what they were looking for at GoFundMe.
