Keyword Research Services
Show up for the queries that count, no matter where your audience is searching.
Bridge the gap between visibility and conversions with an SEO keyword research service that meets searchers where they are.
The keyword research service top brands trust for page-one results.
Your Roadmap to SEO Success
We put you in front of your next customer.
From identifying seed keywords to honing in on search intent, our SEO keyword research services use actionable data to help you learn what your customers are searching for and why.
High-ROI Keywords
Discover the terms most likely to drive qualified traffic to valuable conversion points on your site. We'll provide thematic keyword groupings to increase ranking potential.
Deliberate Keyword Themes
We leverage industry insights and proprietary tools to create strong keyword clusters that are naturally aligned to query fan out.
Targeted Search Intent
Keywords are the what, intent is the why. We connect both so your strategy matches user behavior and improves click-throughs.
A Strong SEO Strategy Starts With Keywords
The right target keywords put you in your customer’s shoes, so you can understand their needs and highlight how your products or services fulfill them.
- Identify the terms and phrases potential customers use so you can create and optimize content aligned with their intent.
- Leverage high-intent keywords to attract relevant search traffic likely to convert.
- Use your keyword strategy as the foundation for a comprehensive SEO plan designed to grow with your goals.
Finding Keywords Within a Flexible SEO Framework
An SEO keyword research service doesn’t work in a silo. To unlock its full potential, it needs to work hand-in-hand with other SEO efforts in a cohesive strategy.
- Increase discoverability with top-notch technical SEO that ensures Google can crawl and index your site.
- Improve page performance and visibility with refined structure, metadata, and intent-aligned content optimizations.
- Expand your reach with quality content and backlinks that drive traffic, engagement, and conversions.
See how Victorious helped a B2B SaaS company with a strong product launch in a niche lacking high-volume keywords.
Our keyword research services are customized to your industry and goals.
We build SEO campaigns around thematic keywords, giving you the visibility to win customers and the momentum to grow revenue.
Uncover new keywords.
We identify valuable keywords your site isn’t capturing yet so you can grow your share of voice and connect with more potential customers.
Scale on your schedule.
From M&A-driven site migrations to expanding product portfolios, our campaigns are built to scale so your strategy can grow alongside your business.
Understand your campaign.
We pull back the curtain on our keyword research process. From the tools we use to uncover keywords to the way we analyze data and shape strategy, we’ll show you how we plan to reach your goals.
See how your results impact your business.
With 24/7 access to our real-time reporting platform, you’ll always know how we’re driving results, including current keyword rankings, organic traffic growth, and more.
Trust in our partnership.
We’ll regularly touch base to discuss your campaign’s overall performance, collaborate on promising opportunities, and define concrete actions to sustain momentum.
Capture more buyers searching for your solutions.
Turn visibility for critical terms into revenue-driving traffic.
Ready to get started?
EXPERT STRATEGIES WITH PERSONALIZED EXECUTION
An SEO campaign built for you.
Your business has unique SEO needs. Rather than applying cookie-cutter tactics, we design a strategy that supports your broader marketing goals. Our experts focus on the deliverables that will drive the greatest impact on your search performance.
SEO Services
We begin with a competitive analysis, then develop a keyword strategy built around the pages most critical to your success. Your dedicated SEO strategist will continuously monitor performance, adapting your strategy as needed to keep your campaign on track.
- Competitive Analysis
- Keyword Strategy
- Keyword Strategy Refresh
- Supporting Keyword Themes
- Keyword Opportunities
- Search Intent Optimization
- Comprehensive SEO Audit
- Google Analytics Audit
- International SEO Audit
- Schema Optimization
- 301 Redirect Mapping
- GA Implementation
- Content Audit
- Conversion Rate Optimization
- Page Optimization
- Internal Link Audit
- Keyword Cannibalization
- Featured Snippet Optimization
- Link Building
- App Store Optimization
- YouTube Optimization
- Google Business Profile Optimization
- Local Citation Audit
- Local Citation Building
Content Services
Our team will analyze your brand, target audience, and overall business goals to create a content strategy that closes competitive gaps and strengthens your topical authority. This plan guides which content services we recommend, be it optimized product descriptions or long-form content, to capture intent and drive action.
- Page Optimizations
- Content Template
- Templated Content Variants
Content Writing
- Content Briefs
- Content Writing
- Technical Writing
- Interview-Supported Writing
Content Marketing
- Ebooks and Guides
- Web Copy
- Infographics
- Blog Images
Web Services
Your web experts ensure your site is technically sound, running smoothly, and optimized for humans and algorithms alike. We also handle implementation of SEO and content deliverables, taking tasks off your plate and accelerating results.
- Technical Performance Optimization
- Google Analytics Audit
- Stability Monitoring
- UX Performance Optimization
- SEO and Content Implementation
- Regular WP Core and Plugin Updates
- Site Monitoring and Issue Resolution
- Server Software Updates
- Uptime Monitoring
- Staging Site
- Enterprise-Level Security Features: Advanced DDoS Protection, Managed WAF, EncryptionGlobal CDN
Keyword Research Resources
Want to reach searchers when they’re ready to buy? By creating content around high-intent keywords you can increase your chances of ranking for those critical queries.
A successful SEO campaign is built on carefully chosen keywords and relevant content, but how do you anticipate changes in search interest? Read on to learn how to use Google Trends to inform your keyword research so you can publish...
Think that if you target the same keyword on multiple pages, you'll increase your chances of ranking? Have multiple pages targeting similar keywords with the same search intent? Learn how keyword cannibalization can make it harder to rank well and...
Have questions about our keyword research services?
We have answers.
What are keyword research services?
Keyword research is the process of identifying the phrases people use to search for a service, product, or solution. Strategically choosing the right keywords and mapping them to the appropriate pages on your website supports business goals, drives relevant traffic, and increases revenue or leads.
Beyond simply identifying terms, effective keyword research considers the motivations of your audience and where they are in the buyer’s journey. This allows your keyword strategy to act as the bridge between your business and your potential customers, connecting their questions and needs to the solutions you provide.
Why is keyword research important?
Keyword research is the foundation upon which successful SEO campaigns are built. Here’s why it matters:
Identify Customer Needs
Keywords are the specific words and phrases that users type into search engines when looking for products, services, or information. By identifying keywords related to your most important pages, you’re positioning your products and services in front of people actively seeking what you offer.
Understand User Intent
Are users looking to make a purchase, find information, or solve a problem? Understanding intent helps you tailor your content to meet these specific needs and create experiences that resonate and convert.
Drive Qualified Traffic
Effective keyword analysis aims to drive more qualified traffic to your site. Targeting high-intent terms with relevant content increases your visibility in search engine results and also attracts visitors who are more likely to convert.
Improve Revenue
The ultimate goal of keyword research is growth. Capturing qualified traffic sets the stage for more conversions, driving sales, leads, and measurable business outcomes.
Built on these pillars, keyword research becomes a powerful strategy that fuels visibility, relevance, and long-term SEO success.
Is keyword research still necessary for AI search?
Yes, keyword research also helps you get found via AI overviews and even ChatGPT. Understanding the terms and phrases your audience uses to seek information and products allows you to optimize key pages and create content that can be surfaced in both traditional and AI search.
How does Victorious identify the best keywords for a particular page?
To create your customized SEO keyword strategy, we’ll:
Run a Competitive Analysis: We start by examining the keywords your competitors rank for on similar pages. This highlights important industry keywords and reveals opportunities you might be missing.
Examine Keyword Metrics: Next, we look at metrics like search volume, keyword difficulty, and cost-per-click to evaluate the potential impact of each keyword.
Assess Search Intent: We consider the user’s intent behind each keyword. Are they looking to make a purchase, find information, or perhaps navigate to a specific page? We select keywords that align with this intent.
Map Keywords to Your Critical Pages: After identifying the most effective keywords, we map them to your most relevant pages. This ensures each page is optimized to drive website traffic and conversions.
Identify the Need for New Pages: If we find valuable keyword themes that don’t align with existing pages, we’ll recommend you create content to support it. For companies without in-house writers, our SEO content services can help fill that gap.
Ongoing Monitoring and Refinement: After you’ve integrated the chosen keywords into your content, we continuously monitor performance using analytics tools and refine our strategy as needed.
Combining competitive insights, intent analysis, and continuous optimization helps ensure we’re targeting the keywords that not only fit your content but also move the needle on your business outcomes.
How do you use keyword research in an SEO strategy?
Keyword research provides a roadmap for the optimization of your business-critical pages. Our keyword analysis services also fuel further content optimization and creation — we’ll identify themes for supporting content that relates back to your primary keywords and helps you build topical authority.
Do you offer product keyword research services?
Yes, we help ecommerce businesses find the best transactional and commercial keywords to help consumers find product pages more easily. Beyond keyword lists, we analyze monthly search volume, competitiveness, and buyer intent to identify terms that will maximize organic search visibility and conversions.