Google Business Profile

Google uses Business Profiles as part of its local ranking factors — and potential customers use them to get information about your business and assess your trustworthiness. If you don’t have a profile, or if it’s not optimized, you’re missing out on a great opportunity to build connections with more customers and boost your local rankings.

Provide potential customers with the info they need by updating your Google Business Profile holiday hours. Whether you’re closed for professional development, observing a particular holiday, or open during a long weekend, updating your Google My Business holiday hours showcases your trustworthiness and makes it easier for customers to plan their visit.

Use your search data to power iterative improvements to your digital marketing strategies and content creation. Not sure where to start? Learn why search data matters and what types of search data you can use to improve your marketing.

Your Google Business Profile provides an excellent opportunity to connect with local consumers. A compelling description that’s optimized for search can boost your chances of appearing in the local pack while encouraging searchers to give you a call, make a reservation, or ask for directions.

Concerned about your Google Maps business listing? Want to appear higher in local search results? Google Maps SEO can increase your visibility and help you connect with more local customers.

If you don’t have a review process in place to encourage and manage reviews — it’s past time to enact one. Reviews are a valuable part of local search engine optimization and building customer relationships. Earning those crucial stars and having them highlighted on your Business Profile encourages new customers to shop with you, but can it impact your local SEO? Read on to learn more.

Don’t let your star power go stagnant. To get the most value from Google reviews, you need customers to consistently share their experience with your company. Use these tips to create a Google review-generating strategy.

Google Business Insights and Performance allow you to monitor the effectiveness of your Business Profile. Learn more about the metrics you can track and what they mean for your business below!

Connect with potential customers by sharing more about your business. Create a Google Business Profile post to highlight a sale, showcase new products, or promote an event. Here’s how to get started with these valuable blurbs.

Whether you’re just getting started on Google Business Profile or need to update your profile to reflect your new locations, our easy guide to adding multiple locations to Google My Business simplifies the process.