Technical SEO

Schema markup provides a structured system to categorize and label information on the internet. It’s a bold idea with a far-reaching impact on the future of search. So why should you care? In the short term, adding schema markup can boost visibility and improve click-through rates in search. In the long term, you’re future-proofing your content for the evolution of indexing.

One of the best ways to increase click-throughs from search engine results is to provide searchers with more info. And that’s exactly what schema markup can help you do. Learn how to make the most of the different types of schema to increase your chances of securing a rich result. Here’s how.

SEO and accessibility can work together to create a great user experience that truly welcomes your site visitors. Make sure you connect with your entire target audience — here’s what you need to know about SEO and accessibility.

Page speed is a well-known Google ranking factor — one that plenty of websites struggle with. Discover how different elements can slow loading times and what you can do to increase page speed below.

Managing a successful website migration means staying on top of details, deadlines and potential disasters, but it can be done! Read on to learn about the common pitfalls and find our SEO Migration Checklist.

The use of subdomains and how Google treats them remains a hot topic in the SEO world. If you’re debating whether to use subdomains but aren’t sure whether Google will index and rank the content you publish on them, read on.

No matter the size of your website, a thoughtful structure creates an intuitive and seamless user experience that both visitors and search engines will love. Keep reading for website architecture best practices and tips for creating a website architecture plan.

Failing to capture your target keywords? Organic traffic not where you want it to be? Uncover the issues that could be holding you back with an SEO audit checklist. Learn more below.

If Google can’t crawl your pages, it can’t index them and rank them. Here are 9 crawlability problems that may be impacting your ability to rank in SERPs.

Need to delete a page? Plan to redirect traffic from that URL to another to avoid a 404 error. Learn why redirects are valuable for SEO and how you should use them below.