Technical SEO

Guide search crawlers as they navigate your site, letting them know what you don’t want indexed. Here’s how to use robots.txt syntax to support your SEO efforts.

Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.

The use of subdomains and how Google treats them remains a hot topic in the SEO world. If you’re debating whether to use subdomains but aren’t sure whether Google will index and rank the content you publish on them, read on.

Noindexing a page helps you reduce index bloat and maximize your crawl budget. But telling Google not to index a page sounds antithetical to getting your pages on page one of search results. Learn why these two ends aren’t at odds below!

Make it easier for Google to find your pages — include an XML sitemap on your website to showcase how your pages relate to each other. Explore a sitemap example, learn how to create XML sitemap files, and discover sitemap best practices below!

Site feeling sluggish? Make sure your UX is up to par — optimize your WordPress website for speed for a seamless loading and browsing experience that increases engagement and conversions. Here’s how to speed up WordPress performance.

Search engines have hundreds of ranking factors — so where do you begin when trying to get on page one? This easy-to-use SEO checklist with free downloadables makes starting and improving your search engine optimization a breeze.

Product sales lagging because your pages are sitting on page two of search results? SEO can help you surge past the competition so consumers can find you more easily. This easy-to-follow guide takes some of the guesswork out of search engine optimization so you can consistently rank well for critical terms. Let’s get started!

Have duplicate content on your website? Use canonical tags and canonical URLS as part of your technical SEO best practices to protect and improve your Google search rankings.

Ecommerce category pages make online shopping easier — and they also represent an important ranking opportunity. Maximize organic search traffic to your category pages with these SEO tips.