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Valiente Mott
They’re transparent in providing us with their research and work that goes into their decisions. Throughout the project, they explain each step they take. Most importantly, their results are unparalleled. They follow through on their promises.
Tim Mott



A 2,987% Boost in Organic Traffic Yields a 23,249% Increase in Google CTR

YOY Google CTR
0 %
Ranked Page 1 Keywords YOY
"personal injury attorney salt lake city"
# 0

The Challenge

Valiente Mott wanted to expand their average handful of web leads by 100x.

The Solution

Victorious addressed Valiente Mott’s pain points head-on with a strategy designed to target their local audiences.

The Results

Valiente Mott saw a 2,987% increase in organic search traffic, quickly climbing the ranks in SERPs to become the #1 result for “personal injury attorney salt lake city.”

As a Las Vegas law firm dedicated to helping personal injury victims, Valiente Mott’s mission is to ensure its clients aren’t out-muscled by insurance companies. With their first-hand knowledge and industry experience, Valiente Mott hoped to acquire more leads. So, they decided they needed a straightforward approach to growing their organic search traffic in service of more new business.

Building a Case for Longevity

Victorious and Valiente Mott have something in common — honest communication. From the start, we forged a relationship built on transparency when it came to expectations and our processes.

We started with a comprehensive audit to diagnose any technical issues that might be causing their low search visibility. Then, one by one, we tackled problem areas and built a fortified foundation for Valiente Mott’s search success.

Mitigating Toxic Backlinks

When we found low-quality backlinks that were suppressing Valiente Mott’s credibility and authority signals for search, we prioritized quality link building services to improve their visibility as quickly as possible. We focused backlinking efforts on their conversion-focused pages, driving qualified leads directly from discovery to purchase for bottom-line impact.

Optimizing for Traffic That Converts

A conversion analysis informed laser-focused intent for our keyword research and drove qualified traffic to key conversion pages.

Local Focus for Big Impact

We optimized Valiente Mott’s Google My Business profile with a Local Citation Audit and Cleanup to improve their local search rankings and make sure that the people in their area who needed them most could find them.

“Their results are unparalleled. They follow through on their promises.”

Tim Mott, Partner

The Results

1. An aggregate position change exceeding 8,223 placements.

Since the start of our campaign with Valiente Mott, tracked keywords have grown an aggregate of 8,223 positions. They went from 0 page one keywords to a whopping 1,533 year-over-year.

2. 90.65% new sessions from search.

The increase in new sessions represents an addition of 85,000 new organic visitors to Valiente Mott’s site.

3. A 23,249% increase in Google CTR.

As their number of ranking keywords and top placements grew, Valiente Mott saw a massive increase in their overall click-through rate from Google, proving that a sound strategy from a committed SEO agency acts as a powerful engine for success.

The Secret To Stunning the Competition With Your Success? Dedicated Partnership.

Valiente Mott’s biggest competitors were so shaken by their sudden domination of local search rankings that they couldn’t help but ask about the secret to their success. The secret is, there is no secret — a committed SEO agency, solid strategy, and dedication to implementing recommended changes turned Valiente Mott from impossible to find to impossible to ignore.

Find out why leading businesses choose to do business with Victorious.