The Challenge
Save the Music Foundation wanted to establish visibility to attract more donors and drive community engagement.
The Solution
Victorious developed a content-focused SEO strategy to produce sustained traffic over time.
The Results
Ranked #1 for its top-priority keyword, Save the Music increased organic traffic by 197% (YoY).
Music is more than something to dance to. Save the Music supports the creativity and mental wellbeing of children nationwide through music education and school funding — none of which is possible without help from communities and donors.
Then, along came COVID-19 and the already intensive tasks of fundraising and driving community engagement turned into especially difficult ones. To continue helping children reach their full potential, Save the Music knew visibility mattered now more than ever.
Working in Harmony Creates Noteworthy Results
Save the Music and Victorious collaborated closely, bridging their understanding of non-profit audience behavior with search intent. We developed a comprehensive SEO strategy to rank for targeted keywords while broadening ranking topics and building links to increase topical authority.
This collaborative approach paid off. Ranking lower difficulty topics like “music education grants” raised awareness for previously underutilized programs, drove organic traffic, and boosted results for core keyword goals. Save the Music’s priority keyword is also now ranked number one, and they’ve landed hundreds of new keywords on page one of search results.
Now, SEO is now steadily and sustainably driving Save the Music’s increased visibility in the music education space.
The Results
The Top Spot for Priority Keyword “Music Foundation.”
Save the Music achieved its primary campaign goal within the first six months of our partnership.
A 197% increase in organic traffic (YoY).
Search optimized content drove nearly twice the organic traffic to Save the Music’s website than in the previous year.
405 Top Three Keywords
Save the Music earned 405 traffic-grabbing #1-3 positions for competitive, high-volume search terms.
Sending a Message Loud and Clear
Nonprofit leaders and SEO strategists are a natural pairing because both are invested in finding the best way to serve audiences. Save the Music and Victorious teams complemented each other’s efforts, allowing SEO to cement Save the Music’s position as a trusted, authoritative resource and reaffirm their mission to help young people reach their full potential through the power of music.
