The Challenge
Gema & Co was looking to break into the highly-competitive engagement ring market, and were unsure how to gain traction from SEO.
The Solution
Victorious designed a custom strategy that focused on the ideal buyer, optimized keywords for intent, and maximized the compelling nature of Gema & Co’s space diamonds.
The Results
Gema & Co increased their keyword position by 1,200, which became a 421% increase in organic traffic and a 291% increase in revenue from organic search.
Choosing marital rings is a big decision, from size and price to ethical sourcing and environmental impact. Gema & Co know a thing or two about sustainability and confident decision-making with their conflict free, socially, and environmentally responsible gemstones.
In a highly-competitive market, they knew SEO would help them gain traction, but weren’t sure how to go about it. So we partnered up to bring their products to a wider audience.
An SEO Commitment With Brilliant Results
Our campaign strategy was driven by the unique nature of the company’s product: all of their jewelry is made with moissanite, a diamond-like mineral that doesn’t exist on earth, but was discovered in a meteorite and is now synthesized in labs.
As such, moissanite offers socially-conscious people a great alternative to diamond mining, which has been known to have many sociopolitical and environmental issues.. We knew the target audience would be interested in the owner’s story, and his passion for reducing malfeasance in the diamond industry. So Victorious leveraged that story in highly-engaging content that could drive aligned, high-intent buyers to his site.
It worked. In addition to an impactful keyword strategy, we provided a conversion rate optimization analysis to help Gema & Co optimize their site, not just for search, but also for getting buyers to complete their purchases. Gema & Co’s first monthly report resulted in over 1,200 position gains for our target keywords, and they have been growing rapidly ever since.
The Results
1. A 421% increase in organic traffic.
Optimized content helped put Gema & Co’s revolutionary rings in front of exactly the right people.
2. A 291% increase in revenue from organic search.
With more people finding Gema & Co in search and drawn in by their unique positioning, organic search revenue took off.
3. A 1,394% increase in page one keywords.
All those relevant keyword implementations paid off in a massive increase for page one SERP placements.
Shine Bright With a Sustainable SEO Strategy
Gema & Co has seen a 250% ROI from their SEO campaign. Thanks to a thoughtful SEO strategy and a synergistic partnership, they are succeeding in their mission to help people find meaningful engagement and wedding rings that are sourced with integrity. When it comes to polishing up their online presence with SEO, they’re in it for the long haul.
