FastSpring was ready to invest in SEO as a marketing channel after their trial efforts had yielded promising results. Since a member of their marketing team had partnered with Victorious in a previous position, they knew we could deliver the impact they were looking for.
With big-name competitors and limited resources, FastSpring needed a focused SEO strategy that would help them punch above their weight in search results. SEO content fueled by a competitive keyword analysis worked to boost their visibility, moving them from lackluster rankings to number one for strategically important search queries.
The Victorious Strategy
Leveraging Backlinks to Boost Conversion
Victorious built links strategically focused on FastSpring’s conversion-focused pages, driving qualified leads directly from discovery to purchase for bottom-line impact.
Supporting Content Migration with Technical SEO Know-How
When FastSpring needed to migrate documents away from a subdomain, Victorious worked shoulder-to-shoulder with them through the process to yield impressive results — nearly doubling organic traffic for migrated content.
“If you’re looking for an extension of your in-house team to strengthen your collective intelligence on the rapid changes in natural search, then you’ve come to the right place and have chosen wisely.”
Hamilton Kiah – FastSpring
The Results
Seamless Migration for 2x Traffic
Victorious helped FastSpring migrate traffic from a subdomain to a subdirectory under their root domain. Not only was there no dip in traffic during the migration, but now that the migration is complete, traffic to that same content has increased by 178%.
Keyword Research Outranks Big Competitors
A competitive analysis informed our keyword recommendations for FastSpring. With their sights set on outranking a primary competitor, FastSpring implemented our SEO content recommendations, publishing a blog post that blew by the competition and scored a featured snippet.
Revving Results with the Power of SEO Content
After FastSpring’s initial success based on our keyword research, they opted to use our SEO Content Services. Based on the strength of the content alone — with zero backlink support — FastSpring garnered the #2 spot for “how to protect yourself from software piracy.”
Partnership Makes All the Difference
FastSpring’s SEO success is due in large part to the collaborative nature of our partnership. With transparency, diligence and a strategy focused on bottom-line results, Victorious has truly become an extension of the FastSpring team. We’re humbled and excited to contribute to the growth of this thriving company.
