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The hub and spoke content model provides an organizational structure to help mold your content creation and help you publish related pieces. If your current content isn’t yielding results, switching to a hub and spoke model may put you back on track to secure Google’s top spots. Keep reading to learn more about this strategy.

Technical SEO metrics show whether search engines can find, crawl, and index your pages. Learn which four to track, what a passing Core Web Vitals score looks like, and where to read each number in Google's free tools.

Calculate your Black Friday SEO lead time with one formula instead of a guess, then build evergreen holiday landing pages that earn backlinks and AI Overview citations year after year. Five tactics, starting with the exact math for your own start date.

Briefing content for writers used to be straightforward. You’d take a look at the SERP, determine an angle for your content, and provide headers, reference links, and a ballpark word count. That’s a solid approach for creating click-worthy content for human readers. But AI retrieval systems don’t “read” content like humans do. If you want your content to surface in AI-powered search results, you need to update your briefing process.  Why Content Briefs Need To Change for AI retrieval Think...

Stale content quietly loses rankings, traffic, and AI Overview citations. This guide shows you how to spot which posts need a refresh, prioritize them, and update them for search rankings and AI visibility alike.

Query fan-out breaks one search into several related questions AI systems run at once, then builds an answer from whatever addresses each. Learn how to structure content so it can be cited across that full set, not just the original query.

It’s time to expand our notion of formatting beyond readability and UX. If you want your brand’s content to be used and cited in AI search, shift formatting from an afterthought to become a part of your content strategy. This article is a tactical guide to formatting content for AI retrieval.

SEO requests for proposals (RFPs) are critical to finding a new search engine optimization agency. When faced with a market saturated with SEO providers, the more organized your approach to evaluating their different strategies, the more likely you’ll find a partner with what it takes to move the needle on your business goals. Use the following tips and free SEO RFP template and tools to find an agency dedicated to your success.

Google doesn't care if a person or a program wrote your thousand new pages. If they exist to manipulate rankings instead of help readers, that's scaled content abuse, and Google treats it the same either way.

Dofollow, nofollow, sponsored, UGC…not all backlinks are created equal. Get the low down on what it all means and which links will help your SEO and boost your organic search rankings.