Ecommerce SEO Services

Navigating the online marketplace without a compass can leave your ecommerce store adrift in a sea of anonymity. It’s not just about getting traffic to your site; it’s about getting the right kind of traffic — the kind that converts. While paid ads can give you a boost, they’re like a flash in the pan: bright while they last but quickly fading once the budget runs out.

With an ecommerce SEO strategy, today’s investment continues to enhance your visibility and attract customers tomorrow, next month, and beyond. It’s the difference between renting your customer’s attention and owning a piece of the digital real estate where they hang out. Still not sure about working with the best ecommerce SEO agency? Consider the following.

Become a Beacon for Your Target Shoppers
Imagine your ideal customers are searching for the very products you offer. Now, picture your store buried on the second page of search results, virtually invisible. That’s where an ecommerce SEO agency steps in. We’re here to make sure your store shines like a lighthouse, guiding those customers straight to your checkout page.

Craft a Journey Aligned With Customer Intent
Every customer is on a journey, and each step requires different signposts. From the initial ‘just looking’ phase to the decisive ‘take my money’ moment, a finely-tuned SEO strategy places those signposts at the right turns. We help you map out a path that aligns with your customers’ search intent at every stage, nurturing them from casual browsers to loyal patrons.

Rise Above the Ecommerce Noise
The digital marketplace is crowded, and achieving visibility is a challenge that requires more than just effort—it requires insight. Bespoke ecommerce SEO strategies aren’t about making noise; they’re about being heard. With a tailored approach, you’re not just testing everything to see what sticks. Instead, you’re engaging with precision, building trust with your customers, and highlighting your products effectively. This strategic focus ensures your brand stands out — not because it’s the loudest, but because it resonates with clarity and relevance in a space where everyone is vying for attention.

Ultimately, partnering with an ecommerce SEO agency isn’t just a business decision; it’s a growth strategy that places your ecommerce business on the map and draws a route straight to success.

Our team has experience optimizing ecommerce websites on a variety of platforms. In most cases, our recommendations remain the same across platforms although implementation will differ. For example, new meta description copy is implemented differently on Shopify and Squarespace.

However, there are some scenarios where platform-specific features and constraints necessitate a customized approach to SEO. We consider each platform’s unique capabilities, such as Shopify’s integrated blogging platform or Magento’s advanced customization options, to maximize SEO potential.

Our tailored ecommerce SEO packages are designed to be flexible and responsive to the ever-changing market. Your dedicated Customer Success Manager and SEO strategist will closely monitor your campaign, keeping an eye on market trends, algorithm updates, and your competitive landscape. They will provide ongoing support by:

Regularly Reviewing Performance Metrics
We continuously track your website’s performance, analyzing metrics like traffic patterns, keyword rankings, and conversion rates to understand the impact of our SEO efforts and identify areas for improvement.

Adjusting Strategies Proactively
We’re committed to staying ahead of the curve. We’ll work with you to adjust your SEO plan to align with new market conditions, ensuring your ecommerce site remains competitive and visible.

Providing Monthly Reporting and Insights
Transparency is key to our partnership. Each month, you’ll receive detailed reports and actionable insights that break down your SEO performance, what we’ve accomplished, and what steps we’re taking next.

Offering Continuous Optimization
SEO is not a set-it-and-forget-it endeavor. We offer continuous on-page and off-page optimization, content updates, and technical improvements to keep your site optimized for both users and search engines.

Staying Aligned with Your Business Goals
As your business grows and your goals evolve, our SEO strategies will adapt. We align our efforts with your objectives, whether that’s entering new markets, launching new products, or rebranding.

Educating and Collaborating
We believe in empowering our customers. Expect regular knowledge-sharing, where we’ll educate you on the latest SEO best practices and collaborate on how to integrate them into your strategy.

With our ongoing support, you can be confident your ecommerce site will adapt to market changes and thrive amidst them, continually attracting and engaging your target customers.

Ecommerce keyword strategy requires a multipronged approach. In addition to uncovering high-intent keywords for product and category pages, ecommerce SEO agencies can help you establish a comprehensive keyword portfolio encompassing various stages of the buyer’s journey.

Here’s how our ecommerce SEO experts do it:

Market and Competitor Analysis
We analyze your market space and competitors to identify keyword opportunities and gaps. This gives us insight into the terms your competitors are ranking for and the areas they may have overlooked.

Understanding Customer Intent
We delve into the search intent behind different queries. By understanding what your potential customers are looking for, we can target keywords that match their intent, whether they’re ready to buy or just starting their research.

Long-Tail Keyword Discovery
Long-tail keywords are often easier to rank for and more specific, which means they can drive highly qualified traffic to your site. These are particularly useful for product descriptions and niche content.

Seasonal and Trend Analysis
We keep our finger on the pulse of your industry to identify timely keywords that can capture traffic spikes during peak shopping periods.

Continuous Optimization and Refinement
We continuously refine and optimize your keyword strategy to align it with current search behaviors and market trends.

Integration With Content Strategy
We work with you to incorporate keywords into your content, enhancing its relevance and readability for both users and search engines.

By following this process, we help you build a keyword strategy that not only targets the right terms but also aligns with your overall ecommerce goals, driving traffic and conversions.

Ecommerce sites can have thousands of pages — which means there are tens of thousands of opportunities to optimize them. Technical SEO audits from ecommerce SEO companies can help identify everything from missing or underoptimized metadata to errors in review schema.

We look at:

Site Architecture
We assess the structure of your site to make it intuitive for both users and search engines. A well-organized site with a logical hierarchy enhances crawlability and can improve your site’s indexation.

Page Speed Analysis
We analyze your site’s loading times and provide strategic recommendations to improve page speed, such as optimizing images, leveraging browser caching, and reducing server response time.

Schema Markup
We help you implement and correct schema markup so search engines understand the context of your content, which can enhance the way your pages are represented in SERPs.

Error Resolution
We identify any crawl errors, broken links, or duplicate content issues hindering your site’s performance.

Internal Linking
We optimize internal linking to distribute page authority throughout your site and help users navigate easily to relevant content.

Content is a critical component of search success. That’s why we built an entire team dedicated to helping you generate the content to fuel your SEO strategy. Sustainable gains in search results depend on building topical authority that earns the trust of search engines and searchers alike. With Google’s helpful content update, generating high-quality content is more important than ever.

Our integrated strategy moves beyond a price-per-word model to elevate your content beyond the word salad other agencies might produce for you. Our unique system and structure mean that our writers are working closely with your SEO team to guarantee their work adds meaning and momentum to your SEO efforts.

Flexible Content Services
Our content services flex to meet your team where it is. If you have internal writers that could use support to create optimized content, our content briefs provide everything they need to know to open up the organic search channel as a reliable distribution tool. No internal writers? No problem! We can generate the content you need to earn trust, build authority, and build long-term growth.

Don’t Forget Product Page Copy
Our SEO content services include optimized product pages. Supported by high-converting keywords, you’ll maximize opportunities to fill ecommerce shopping carts and increase sales. Paired with our conversion rate optimization services, the right content helps you translate traffic to revenue.

Our Web Team is adept at working with a variety of ecommerce platforms, including Shopify, WooCommerce, and BigCommerce. 

When users have a question, problem, or need, they turn to search engines. Building a marketing strategy around search allows you to capitalize on this behavior, learn from it, and integrate your findings across your digital marketing channels to make them more effective.

Our ecommerce SEO company is focused on driving growth through organic search through three unified service lines: SEO, content, and web maintenance. By aligning these services to our customers’ goals, we’re able to deliver sustainable results that positively impact their bottom-lines.