SEO Metrics

The first step to better search engine optimization is to set goals that map directly to your business objectives. Read on to learn how to create SMART goals, which metrics to watch, how often to check them, and see SEO goal examples.

Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.

Use your search data to power iterative improvements to your digital marketing strategies and content creation. Not sure where to start? Learn why search data matters and what types of search data you can use to improve your marketing.

While organic search visibility alone doesn’t guarantee you’ll reach your SEO goals, a lack of visibility will almost certainly keep you from getting the results you want. Read on to learn more about SEO visibility and what you can do to boost yours.

Clearly showing the ROI of your SEO campaign will allow you to make data-driven marketing decisions and make a case for increasing your SEO budget. Here’s how to calculate ROI for your SEO.

Increase conversions on your website to maximize the value of every visitor. Keep reading to learn how to increase conversion rate with the right strategy, and get 15 actionable tips to help you make more from your website traffic.

The only thing that matters as much as how many people you attract to your website is how many people stay. That’s why you’ll want to learn how to measure visitor engagement and take action to get prospects to stick around until they convert.

If you’re gaining customers but not profits, it’s time to learn how to calculate customer lifetime value. A customer lifetime value calculation will help you allocate resources to generate the results you want for your bottom line. Plus, they’ll reveal the value of earning your customers’ trust and loyalty.

Monitoring the effectiveness of your SEO activities is critical for iterating a successful strategy. But how do you know what to measure? Here are 14 important SEO KPIs you should keep an eye on. Pinpoint the ones that matter the most to your business and benchmark them today!