Google Tools

A successful SEO campaign is built on carefully chosen keywords and relevant content, but how do you anticipate changes in search interest? Read on to learn how to use Google Trends to inform your keyword research so you can publish the right content at the right time.

Google uses Business Profiles as part of its local ranking factors — and potential customers use them to get information about your business and assess your trustworthiness. If you don’t have a profile, or if it’s not optimized, you’re missing out on a great opportunity to build connections with more customers and boost your local rankings.

Your website is visible in search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.

Comparing Google Analytics vs. Google Search Console? Learn which tool can help you better understand your website visitors and provide more insight into your digital marketing.

Not sure how to segment Google Analytics 4? Discover how segments can help you learn more about your website and audience and how to get started.

Use your search data to power iterative improvements to your digital marketing strategies and content creation. Not sure where to start? Learn why search data matters and what types of search data you can use to improve your marketing.

Choosing the right analytics tool can help you better monitor progress toward your marketing goals. Not sure which is right for your organization? Here’s what you need to know about Adobe Analytics vs. Google Analytics.

Your Google Business Profile provides an excellent opportunity to connect with local consumers. A compelling description that’s optimized for search can boost your chances of appearing in the local pack while encouraging searchers to give you a call, make a reservation, or ask for directions.

Have you been avoiding Google Analytics because it seems mysterious and complicated? Today’s the day you face down your fears and master the art of tracking your site analytics with this Google Analytics for Beginners Guide.