Google Tools

Google Tools Resources

11 m read
Blog

Your website is visible in the search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

measure website traffic with ga4 cover image
8 m read
Blog

A successful SEO campaign is built on carefully chosen keywords and relevant content, but how do you anticipate changes in search interest? Read on to learn how to use Google Trends to inform your keyword research so you can publish the right content at the right time.

google trends guide cover image
5 m read
Blog

If you haven’t started exploring Google Analytics 4, now is the time. But never fear! Here’s a step-by-step walkthrough of the best GA4 reports to check your search performance. You might want to bookmark this post!

ga4 reports seo cover image
7 m read
Blog

Comparing Google Analytics vs. Google Search Console? Learn which tool can help you better understand your website visitors and provide more insight into your digital marketing.

google analytics vs search console cover
7 m read
Blog

Concerned about your Google Maps business listing? Want to appear higher in local search results? Google Maps SEO can increase your visibility and help you connect with more local customers.

google maps seo cover image
5 m read
Blog

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data, what you’ll learn from each, and which tool you should use to monitor your site’s page speed.

pagespeed lighthouse performance cover image
7 m read
Blog

If you don’t have a review process in place to encourage and manage reviews — it’s past time to enact one. Reviews are a valuable part of local search engine optimization and building customer relationships. Earning those crucial stars and having them highlighted on your Business Profile encourages new customers to shop with you, but can it impact your local SEO? Read on to learn more.

google reviews seo cover image 1
4 m read
Blog

Are you thinking about bringing in a strategist to help you with SEO? You’ll need to learn how to add a user to Google Search Console. This step-by-step guide will show you how.

add user gsc cover image
6 m read
Blog

Your Google Business Profile provides an excellent opportunity to connect with local consumers. A compelling description that’s optimized for search can boost your chances of appearing in the local pack while encouraging searchers to give you a call, make a reservation, or ask for directions.

google business description example cover (2)
7 m read
Blog

Google Business Insights and Performance allow you to monitor the effectiveness of your Business Profile. Learn more about the metrics you can track and what they mean for your business below!

google business insights cover image